Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Kick Ebola from Africa Radio Programmes

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Launched in response to the Ebola outbreak in West Africa in 2014, BBC Media Action's Kick Ebola from Africa weekly radio programmes in Liberia and Sierra Leone "provide reliable, timely, and useful information regarding Ebola prevention, treatment, and care." Kick Ebola from Liberia and Kick Ebola from Sierra Leone both feature the real-life experiences of people who have been affected and infected by Ebola, combined with information from health workers and medical professionals. The programmes are produced by BBC Media Action, with funding from the Paul G. Allen Foundation, and are broadcast through a network of partner radio stations in each country.
Communication Strategies

The Kick Out Ebola programmes were created to provide information, counter stigma and misinformation, and promote working together in the Ebola response. Each programme provides information about how to avoid getting Ebola, how to obtain early treatment, and how to break the chain of transmission. As well as sharing health advice, the shows feature stories from survivors and showcases the work of health workers, burial teams, and community leaders. The programmes are complemented by other activities, including a radio drama series, 'Mr Plan-Plan and the People' which explores Ebola prevention through drama.

Kick Ebola from Liberia

The programme is produced in Liberian English and broadcast across the country. "The focus is on collaboration, encouraging Liberians to band together and support each other through the crisis." Listeners are invited to submit questions and contributions via text, the Kick Ebola from Liberia facebook page, and WhatsApp.

The Kick Ebola from Liberia's theme song "Together We Can Make It" is by popular Liberian musician Infectious Michael. F. The talkshow is accompanied by community outreach, which includes training educators to work within their communities to inform people about Ebola.

Kick Ebola from Sierra Leone

Similarly, BBC Media Action is working with 40 radio stations across Sierra Leone "to provide people with accurate information and to encourage safe behaviour." The weekly programme Kick Ebola Nar Salone (Kick Ebola out of Sierra Leone) was launched in July 2014. "In one moving episode, a nurse who had recovered from the virus described how she had "quarantined" herself in a room in her house in order to avoid infecting her child or other family members." It is hoped that by sharing personal stories, people in Sierra Leone will be motivated and better informed to prevent the spread of the virus.

During a "stay at home" initiative in Sierra Leone in September 2014, volunteers went door to door to educate people about Ebola and identify new cases. The Kick Ebola Nar Salone programme "created special live programming to inform people about government measures, share stories and experiences from families, and contribute to a sense of national calm." According to BBC Media Action, "audience members sent more than 3,000 text messages to the programme's guest medical expert asking for information and explanations of medical terminology."

In addition - BBC Media Action produces weekly public service announcements (PSAs) for broadcast on local radio stations throughout Sierra Leone. They have covered a range of issues, including the importance of hand washing, the dangers of attending burials and basic precautions for protecting families. They are also training radio station managers to help them better understand the virus and help combat stigma and misunderstanding.

Click here to listen to and download BBC Media Action programmes related to Ebola on SoundCloud.

Key Points

BBC Media Action have partnered with the Paul G. Allen Foundation to deliver communication training to media, officials and humanitarian workers in countries at risk. The partnership includes producing media outputs – such as Kick Ebola from Liberia - to tackle rumour and stigma and to help people take action to protect their health in Liberia, Sierra Leone, and Guinea.

Partners

BBC Media Action, Paul G. Allen Family Foundation, United Nations Children's Fund, Open Society Initiative for West Africa