Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Theory Summary

 

ALL HUMAN TRAITS

Greed, Conventional Wisdom, Conservatism, Ignorance, Imagination, Hunches, Sloppiness, Wild Ideas, Pig-Headedness, Anarchy, Jealousy, Inspiration, Persistence, Laziness, Incompetence, Care, Ambition, Competence, Wisdom, Dedication


Undergraduate Education / Graduate Training


 

"WHAT WILL THEY THINK?"
*Proposal reviewing.
*Grant funding.

 


FRONTIER SCIENCE
Bright Ideas, Silly Ideas, Ingenuity, Hunches, Trial and Error, Quick and Dirty Experiments
Mixed Motives, Ruthlessness, Stubborness, Conflicts of Interest, Generosity, Luck, Cutting Corners, Ideosyncracy


 

"CAN THIS GET PUBLISHED?"
*Replicate and clean up.
*Seminars and preprints.
*Editors and referees.

 


PRIMARY LITERATURE
Research Papers, Putative Science, Abstracts
Mostly Not Obviously Wrong, Might Be Right


 

*Testing and use by others.
*Modification and extension.
*Citation of useful work.

SECONDARY LITERATURE
*Review Articles, Monographs
*Mostly Reliable

 

*Time.
*Use by others.
*Concordance with other fields.

TEXTBOOK SCIENCE
Mostly Very Reliable

 


 

*Time.
*Use by others.
*Connections among sciences.

TEXTBOOKS OF THE FUTURE
Work Well



In stages, deficiencies are eliminated by virtue of the social institutions that science has evolved, peer review in particular.

Source

from Scott Ratzan's presentation to CHANGE mini-forum, January 1999.

Comments

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Submitted by Anonymous (not verified) on Wed, 04/09/2008 - 10:02 Permalink

not theory and no examples to contextualize

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Submitted by Anonymous (not verified) on Mon, 07/07/2008 - 21:36 Permalink

not clear