Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Malaria Knowledge Programme: Gender Perspectives

0 comments
The Malaria Knowledge Programme (MKP) at the Liverpool School of Tropical Hygiene used interpersonal communication in an effort to transform people’s vulnerability to malaria into resilience. In the Volta Region of Ghana, the MKP team trained district-level health workers to carry out qualitative and participatory research on gender equity aspects to health care for malaria.
Communication Strategies

This initiative used training as a tool to control malaria by building the capacity of local health workers to carry out gender-focused participatory communication and research with community members. District-level workers and community members addressed women’s decision making roles through meetings with opinion leaders and involvement of community members in role-plays and drama. These strategies focus on stimulating thinking among community members about gender issues in access to health care for children with malaria.

Specifically, the following activities were carried out:

  • Participatory and qualitative research techniques such as participatory rural appraisal (PRA), informal interviewing, role-play and drama were used to gather information about women’s and men’s access to healthcare for malaria.
  • District-level workers offered feedback on the situational analysis and research findings through drama and role-play.
  • District-level workers and communities jointly planned activities such as improving financial access to health care through mutual health organisations and providing community education on the treatment of malaria through meetings with different community groups.


Click here for more information about the project outputs.

Development Issues

Malaria, Gender

Key Points

The MKP's work on gender and vulnerability is designed to contribute to a growing body of knowledge on the importance of including gender analysis in malaria management.

Partners

Liverpool School of Tropical Medicine, UK Department for International Development (DFID), The Volta Regional Health Administration.

Sources

Correspondence with Alison Dunn and The Malaria Knowledge Programme website; email from Rachel Tolhurst to The Communication Initiative on February 14 2006; and Healthlink Worldwide website.