Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Tsima Community Mobilisation Materials

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Sonke Gender Justice produced this three part package of materials comprising of a handbook, workshop manual, and toolkit, which are designed to support community mobilisation activities around the issue of treatment as prevention. The materials were produced to support the Tsima Community Mobilisation Programme, which aims to "mobilise communities to "Activate HIV Treatment as Prevention"by dramatically increasing community uptake of HIV testing and antiretroviral treatment (ART)."
As stated in the materials, "research shows that ART protects the health of someone living with HIV and greatly reduces the chance that that person will transmit HIV to an uninfected partner. When taken correctly and consistently, ART reduces the amount of virus (or the "viral load") in a person's body so much that it becomes undetectable (i.e. very small numbers of the virus), so there is little virus that can be passed on to an uninfected partner. If a large enough proportion of people get tested, start treatment as soon as they are eligible, and stay on treatment for HIV in our communities, very few people will become infected."
The three Tsima booklets are:
  • Tsima Booklet 1: Community Mobiliser's Handbook - This handbook is intended to be a resource for community mobilisers working with Sonke's community action teams (CAT) to engage men and women on issues of gender, HIV prevention, care and treatment, violence, and human rights.
  • Tsima Booklet 2: Community Mobilisation Workshop Manual - This manual is intended as a resource for community mobilisers and CAT members to guide a series of five two-day workshops. Each workshop has a different set of activities, but many of the same themes around social justice, gender equality, and engaged citizen activism are addressed in all of the workshops.
  • Tsima Booklet 3: Community Mobilisation Toolkit - This toolkit is intended to be used by community mobilisers and CAT members to undertake community-based activities such as street soccer, community theatre, digital stories and engaging community leaders. Some activities may be undertaken in teams or as a group, understanding that the widest input leads to the best result. Mobilisers/CATs can implement only one activity at a time, or combine them to form a larger campaign.
To produce these booklets, Sonke Gender Justice partnered with Wits University, Agincourt, University of California, San Francisco (UCSF) AIDS Research Institute, University of North Carolina, Right to Care, Project SOAR, and the Population Council.
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