Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Tsha Tsha: A Facilitator's Guide to Series One

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SummaryText
Tsha Tsha is a Xhosa language entertainment education drama series commissioned in 2001 by the South African Broadcasting Corporation. The series was developed and produced by the Centre for AIDS Development, Research and Evaluation (CADRE) and Curious Pictures, with additional support from the Health Communication Partnership based at the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. It has been broadcast on SABC 1 since April 2003.

Tsha Tsha takes place in the fictional town of Lubusi, a small rural town in the Eastern Cape. The drama explores young people’s lives as they make their transition to adulthood, developing self-efficacy and humanity at individual and community levels. It explores many of the challenges facing young people in South Africa today and aims to enhance their capacity to reflect on problems, to engage in developing solutions, and to become active agents in crafting the circumstances of their own lives.

This guide forms part of a strategy to broaden the use of the Tsha Tsha television series beyond the broadcast environment. It supports the use of Tsha Tsha in contexts where the visual material is used to facilitate discussion, debate, reflection and learning. It aims to provide facilitators with information about how to structure and facilitate discussion sessions with people who have watched single or multiple episodes of Tsha Tsha, or excerpts from individual episodes. The guide is developed within the framework of a participatory approach.
Publication Date
Languages

English

Number of Pages

66

Source

CADRE website on August 22 2005.