Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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News as Entertainment: The Rise of Global Infotainment

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SummaryText
This book-length study of "infotainment", meaning, as stated by its title: News as Entertainment, and its globalisation, intends to offer a comprehensive and critical analysis of this emerging phenomenon. As stated by the publisher: "Going beyond - both geographically and theoretically - the ‘dumbing down’ discourse, largely confined to the Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which ‘soft news’ masks the hard realities of neoliberal imperialism. Chapters include a historical appraisal of infotainment; the infrastructure for its globalization as well as coverage of recent wars on television news as high-tech infotainment and the growing synergies between Hollywood and Bollywood-originated infotainment. A ‘global infotainment sphere’ is emerging, the book argues, within which competing versions of news - from 24/7 news networks to bloggers - coexist."

According to the author, a paperback inspection copy of the book is available upon request by visiting the Sage website.
Publication Date
Number of Pages

224

Source

Email from Daya Thussu to The Communication Initiative on April 14 2008 and April 16 2009.