Meet Joe Booklet

Meet Joe is a story booklet that complements a one-minute animated television public service announcement (PSA). The booklet forms part of the regional OneLove campaign, a large cross-border HIV prevention campaign in Southern Africa that seeks to address the issue of multiple concurrent partners (MCP). The campaign is spearheaded by Soul City Institute for Health and Development Communication with partner organisations in 8 southern African countries.

Meet Joe highlights sexual networks and how having more than one sexual partner at the same time puts one at risk of HIV and AIDS. The concept behind the comic and the PSA is to represent people without showing identities or specific racial or cultural groups. It seeks to cross borders and boundaries and is designed to present the message in a fresh and innovative way.