Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Malaria Impact Evaluation Program (MIEP)

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Operating since 2007, the Malaria Impact Evaluation Program (MIEP) is an umbrella initiative led by the World Bank that conducts impact evaluations of innovative malaria prevention and treatment interventions in Africa and Asia. The programme generates and supports operationally-driven evaluations designed to enhance knowledge about what works in malaria prevention and treatment across a diverse range of contexts.

Communication Strategies

The MIEP strategy is designed to build and support a focus on evidence and results. MIEP's approach includes:

  • adopting a strong country-led approach to ensure ownership and relevance;
  • creating learning teams within Ministries of Health and building capacity through a learning-by-doing approach;
  • supporting governments through all stages of design and implementation;
  • creating multi-country communities of practice for sharing experience and evidence; and
  • pursuing a system-wide approach to contribute to resolving general health system bottlenecks, including public-private partnerships, community-based and performance-based approaches, alleviating human resource constraints, streamlining health management, and strengthening information systems.

According to MIEP, countries are engaged in major distribution campaigns of Long-Lasting Insecticide-Treated Nets (LLINs) yet the gap between ownership and usage is large. The Democratic Republic of Congo, India, and Nigeria are testing different communication strategies to find out what it takes to increase wide use of LLIN and eliminate malaria from entire communities.

MIEP also seeks to answer questions such as how to ensure that artemisinin combination therapy (ACT) is available to those that need it at a price they can afford. India, Nigeria and Zambia are investigating the role of subsidies, public-private partnerships, community engagement, and supply chain interventions in addressing bottlenecks. According to MIEP, protecting against ACT misuse and drug resistance goes beyond the availability and affordability of test kits; it requires a change in the behaviour and attitudes of medical staff, pharmacies, and patients. Zambia and India are investigating the role of subsidised rapid diagnostic tests and public-private partnerships in ensuring the responsible use of ACT. In addition, Kenya and Senegal are investigating the role of preventive treatment (IPT) in schools.

In the initial stages of the programme, two rounds of Workshops brought together 9 country delegations, World Bank operational and research staff, and researchers from several academic institutions to learn about impact evaluation and share their experiences in malaria control. Subsequent workshops focused on providing an opportunity for Ministries of Health to share what has been learned so far and work to integrate their findings in their malaria and health programmes.

Development Issues

Malaria

Partners

World Bank, Mistries of Health, Spanish Impact Evaluation Trust Fund (SIEF), the Bank-Netherlands Partnership Program (BNPP), the United Kingdom Department for International Development (DFID), Education Program Development Fund (EPDF), World Bank Development Economics Research Support Grant (RSG), the Institutional Development Fund (IDF), the Knowledge for Change Program (KCP), the Development Impact Evaluation Initiative (DIME) of the Development Economics Vice Presidency (DECVP), and the OPCS/KLB Small Grants Program.

Sources

World Bank website on June 11 2012.