Media
Media development action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Look like a Hero: Mask Up!

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Created by the University of Maryland's student group Public Health without Borders, “Look Like a Hero: Mask Up” is a public service announcement (PSA) designed to encourage and normalize the mask wearing among elementary school aged children. In an effort to improve attitudes, the PSA describes mask usage based on the World Health Organization’s recommendations. It offers age appropriate information on the importance of mask wearing and how to properly put on and take off one’s mask.

The PSA also shows easy ways to make and fun ways to embellish a mask. Due to the COVID-19 pandemic, it is strongly recommended and sometimes mandatory to wear a mask in public spaces; there is controversy over this practice and parents may have trouble convincing their children to regularly and properly wear face masks.The PSA's goal is to demonstrate that mask wearing does not restrict, confine, or prohibit fun. Featured children model how they can enjoy playful and physical activities, like riding a bike and jumping on a trampoline, while also taking preventative public health measures.

The cohesive and appealing theme of “heroes wear masks” runs through the PSA, and introduces illustrator/author Peter Reynold's animated mask-wearing character Mighty Max.

https://www.youtube.com/watch?v=s0UpOV_9llc&t=21s