Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Explain Like I'm Five: What is Ebola? - Video

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This 3-and-a-half minute video explains the basics about Ebola using basic terminology, easy to grasp concepts, and an element of humour to add entertainment value. The video features two adults discussing Ebola with three 5-year old children, talking about what Ebola is, how it is spread, and what can be done to fight it. As the adults explain the disease and the current outbreak in West Africa in easily understandable language, the children also share their own thoughts and ideas, often with humorous results. The video was produced in order to provide the general public outside of Africa with information about Ebola in simple terms, help to counter widespread misinformation, and encourage people to support Ebola efforts to counter the current outbreak.
The video was produced through a collaboration between the United Nations Children’s Fund (UNICEF) and an ongoing "Explain It Like I'm Five" web series developed by subReddit. The series has previously addressed issues such as the volatility of the stock market, the crisis in Syria, and existentialism, reducing them to their most basic components.
Source

Email from Nicholas Ledner, UNICEF, on November 5 2014 and Village Voice blog on November 4 2014.