Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Laxassayu Ngir Wèr Gi Yaram (Radio Distance Learning Programme for Community Health Workers) – Seneg

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The Radio Distance Learning (DL) is a 26-episode learning programme aimed at community health workers. The project organisers aim to overcome Senegalese health challenges through the radio DL programme. It aims to improve the level of health workers' knowledge across the country.
Communication Strategies
The programme has 26 episodes where workshops are designed. It also has synopsis writing for the episodes. The workshop involves participants from different backgrounds of the health sector, communication, education, and relay workers, writers, various partner agencies and USAID.

The organisers say: "One of the health challenges in Senegal is the use of traditional medicine and the misunderstanding of religion's position on health services such as family planning (FP). "It is therefore critical to increase communities' awareness of the benefits of using reproductive health services. Decentralisation of the health system in Senegal is an enabling factor in that regard since it has allowed expansion of services at the district and community levels with an increase in outreach activities."
Development Issues
Health
Key Points
The objectives of the programme are to:
  • § Improve the knowledge of relay workers in maternal health and FP, child survival, adolescent health, STI/HIV/AIDS, interpersonal communication and counselling, and action planning
  • Empower and motivate relay workers in their communities.
  • § Encourage communities to seek services by providing them with the same health information provided to relay workers through radio.
Partners
MOH/National Reproductive health Services , National, regional, and rural radio stations, Basic Support for Institutionalising Child Survival (BASICS), National AIDS Control Programme