Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Knowledge Management for Global Health Logic Model

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From the document Leveraging the Power of Knowledge Management [KM] to Transform Global Health and Development, Global Health Science and Practice Journal, April 27 2015:

"The Knowledge Management for Global Health Logic Model shows how KM program inputs, processes, and outputs work together to achieve intended health outcomes. KM inputs (people, data and information, technology, financial resources, and infrastructure) feed into 5 processes that make up the knowledge cycle (knowledge assessment, generation, capture, synthesis, and sharing) that, in a myriad of combinations, creates KM outputs, or tools. Knowledge management processes are supported by a strong KM culture and strengthened KM capacity. KM tools are measured in terms of reach, engagement, and usefulness and result in learning and action. Drawing on Rogers’ Diffusion of Innovation theory of how people adopt a new idea,6 the logic model illustrates how people generally move through an ‘‘innovation-decision process’’ when putting new knowledge to use, from initial awareness of the knowledge and intention to use that knowledge (learning) to actually using the new knowledge through informed decisions, improved practices, and better policies (action). These actions translate into strengthened systems, changed behavior, and ultimately improved health outcomes." (See Related Summary below for further discussion of KM.)