Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Implementation Approaches for Introducing and Overcoming Barriers to Hepatitis B Birth-Dose Vaccine in Sub-Saharan Africa

0 comments
Affiliation

University of North Carolina at Chapel Hill (Boisson, Goel, Fried); Albert Einstein College of Medicine (Yotebieng); University of North Carolina School of Medicine (Parr, Thompson)

Date
Summary

"Literature about the mother's role at the community level is strikingly scarce, and efforts to leverage community-level resources have been limited."

Despite the availability of the hepatitis B (HepB) vaccine since 1982, as of this writing, only 13 of 48 countries sub-Saharan Africa (SSA) countries administer birth-dose (BD) vaccination due to implementation challenges and a lack of HBV burden awareness. While researchers often discuss solutions at the policy and facility levels, this paper argues for an increased emphasis on community-level interventions, especially in rural contexts. This suggestion is based on a systematic literature review of published and gray literature, including 39 articles/reports published from January 2010 to August 2020.

The article describes barriers to the uptake of HepB-BD in SSA at the policy, facility, and community levels and proposes solutions that are relevant to stakeholders wishing to introduce HepB-BD. Namely:

  • Policy level: Advocates, policymakers, and other stakeholders encounter the barriers of lack of political will and insufficient evidence. Vaccine supporters can foster political will by engaging relevant stakeholders, decision makers, and in-country advocacy groups across all healthcare systems and socioecological levels. Relevant literature also stresses the importance of leveraging other groups to secure political commitment for in-country HepB-BD uptake, such as professional societies, medical associations, and community and religious leaders. To translate political will into effective action, the researchers suggest developing site-specific consensus recommendations for HepB-BD implementation that draw upon research and literature, international guidelines, and feedback from diverse stakeholders, including people living with HBV. They propose two ingredients for building a strong recommendation: a well-constructed strategy based on local experience and the application of knowledge gleaned from implementation theory perspectives.
  • Facility level: Lack of awareness of vaccine benefits, stigma, and gaps in knowledge among community health workers (CHWs), as well as variable vial size and concern for wastage, may hinder HepB-BD uptake. Research shows that sharing success stories demonstrating HepB-BD's effectiveness can educate and motivate facility staff and cultivate HepB-BD champions. Alleviating any fear or bias against vaccinating newborns and ensuring provider buy-in are critical for introducing HepB-BD and ensuring its sustainability. Among the other logistical issues explored here: A review that included SSA countries currently administering HepB-BD reported that the vaccine's documentation is suboptimal across the continent. The researchers suggest that the tracking system may be improved by standardising all HepB-BD-related immunisation reporting tools, such as immunisation cards, registers, and data management systems, to include HepB-BD-specific administration details.
  • Community level: A high proportion of SSA infants are born at home and therefore do not have access to HepB-BD. Decision makers could consider community-level interventions focused on health behaviours. For instance, cultural barriers may impact the time taken to bring an infant to a facility after delivery. Additional targeted interventions include raising awareness within communities and building trust by leveraging existing civil society networks, improving understanding, and reminding caregivers of the importance of HepB-BD. For instance, a Nigerian study described an educational initiative for expectant mothers that provided information on HBV burden in-country and across SSA, vaccine benefits, and the timing of the HepB-BD vaccine. The study found that immunisation education and awareness successfully increased HepB-BD uptake. Information strategies should focus on the vaccine's safety and be delivered by CHWs, who are the liaison between communities and a health facility. Thus, strong communication ties between CHWs and health facilities are crucial to vaccine uptake. CHWs can advocate for HepB-BD by involving religious and community leaders and by engaging men and other family members to influence community norms and acceptance.

The researchers note that, "Although SSA countries acknowledge the need for buy-in for HepB-BD at the political and facility levels, health officials and researchers continuously understate the mother's role in HepB-BD implementation approaches...To achieve successful HepB-BD introduction in African settings, more attention must be paid both by policy makers and researchers to the mother's and the community's role in vaccine uptake."

They conclude by stressing the importance of maternal education and community engagement in future HepB-BD scale-up efforts in SSA. For example, community-based educational initiatives could entail gathering people together in person and/or using radio or social media campaigns to disseminate vaccination information to expectant mothers.

Source

Global Health: Science and Practice January 2022, https://doi.org/10.9745/GHSP-D-21-00277. Image credit: ©UNICEF Ethiopia/ 2015/Tesfaye via Flickr (CC BY-NC-ND 2.0)