Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Child to Child Project - South Africa

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Initiated by the South African NGO Zanempilo Trust, this programme trains children (ages 7 to 14) in the South African regions of Town 2, Brown's Farm, and Samora Machel to become peer educators on basic primary health care. A radio broadcast is a central strategy.
Communication Strategies

200 children participate regularly in the initiative to train peer educators. The project is supported by a radio broadcast each Saturday morning, as well as with networks with Childline and the Children's Resource Centre (CRC).

Development Issues

Children, Health.

Key Points

Childline offers a 24 hour toll-free Helpline with trained counsellors to assist abused children, young people and their families. The CRC was started in 1983 to help children to organise themselves into a Children's Movement. Today the CRC has more than 50 children's groups throughout South Africa with a membership of more than 5000 children between the age of 7 and 14 years.

Funded by the European Union and the Provincial Administration of the Western Cape (PAWC), Zanempilo is a South African NGO that delivers holistic primary health care services to disadvantaged peri-urban and rural communities in the Western Cape.

Partners

Zanempilo Trust, Childline, and the CRC.