Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Center for International Media Action (CIMA)

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Established in February 2003, the Center for International Media Action (CIMA) was a not-for-profit organisation that worked to provide strategic services and tools to strengthen cooperation among media advocacy, education, and reform groups. By developing and disseminating publications, curricula, workshops, and online information-sharing tools, CIMA sought to help diversify the participants in media policy debates, prioritise local initiatives, and promote points of engagement for media advocacy. Their website is offered as an archive of resources and is not being updated as of January 2009. It is not associated with Center for International Media Assistance (CIMA) at the National Endowment for Democracy (NED), though the acronym is identical.
Communication Strategies

CIMA's archive is designed to help groups:

  • identify allies and collaborate effectively
  • translate key issues for broader audiences
  • share "best practices"
  • document media advocacy campaigns, projects, strategies, and meetings



Initial programme work included the Media and Communications Policy Clearinghouse (MCPC), which consists of interactive online tools to track, centralise, and cross-reference news, proposals, research, campaign strategies, and events in media policy from a public-interest perspective. In addition, CIMA has contributed to workshops, presentations, and materials related to the United Nations World Summit on the Information Society (WSIS) and regulatory debates taking place at the Federal Communications Commission (FCC) and in the United States (US) Congress, focussing on translating issues for a wider audience and highlighting possibilities for action. CIMA produced The Reporters' Guide To Media Ownership Rules And The FCC, among a number of toolkits, research documents, and directories in its archive.

Development Issues

Alternative media.

Key Points

At its inception, organisers wrote: "The mass media and the Internet are becoming ever more central to our political and social lives, and the stakes are rising...social-justice values, civil rights efforts and dissenting voices are being blocked by concentrated and homogenous media. Journalism itself, so fundamental for informed democracy, is endangered by commercial and political pressures - locally, nationally and globally." They claimed that media advocates, with the support of widespread public concern, could help advance media policies, practices, and systems that reflect the needs and interests of citizens and communities. However, they were concerned that "Too often, advocates, academics, community groups and (inter)national campaigns aren't aware of - or able to build upon - each other's strengths and research." They stated that CIMA was founded to help bridge those information and communication gaps.

Partners

Start-up funding was provided by the Ford Foundation's Knowledge, Creativity and Freedom Program.

Sources

Letter sent by Catherine Borgman-Arboleda to The Communication Initiative on May 13 2003, and the Center for International Media Action (CIMA) website (no longer in operation as of April 4 2012), September 15 2010.