Avian Influenza: Media Orientation Training Notes, May 2007 Edition

This handbook from the Academy for Educational Development (AED) gives daily session content and handout materials for media training on avian or bird flu - avian influenza (AI). It updates and builds on an earlier publication of March 2006. It contains 21 sessions fit into a 3-day schedule and 10 handouts along with sample evaluation forms and certificates of completion. Session topics are:

1. Registration.
2. Opening Ceremony.
3. Introduction of Participants.
4. Objectives of the Workshop.
5. How much Do You Know about Avian Influenza?
6. Importance of Journalists in the Prevention and Control of Avian Influenza.
7. Evaluation of Media Role and Issues of Content and Accuracy.
8. Orientation on Avian Influenza.
9. Health Perspective - Avian Influenza in this Country.
10. Animal Perspective in this Country.
11. Economic and Commercial Implications.
12. Preparation for the Poultry Farm Visits.
13. Visit to Poultry Farm.
14. Discussion and Feedback from Poultry Farms.
15. Identifying Important Messages/Group Session.
16. Helpful Hints for Reporting on Avian Influenza.
17. Web and Other Resources.
18. News Reporting Exercise.
19. News Reporting Exercise (continued).
20. Analysis and Critique of Stories.
21. Wrap-Up, Evaluations, Closing and Certificates.