Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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African Elections Project

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The African Elections project, coordinated by the International Institute for ICT Journalism (PenPlusBytes), seeks to develop the media's capacity to use information and communication technology (ICT) as a tool for election coverage and the provision of information and knowledge related to planned elections in various countries throughout Africa. A key component of the project is the African Election Portal, which aims to provide comprehensive election-related information on the various countries covered by the portal. In 2008 and 2009, the project focused on Cote d'lvoire, Ghana, Guinea, Malawi, Mauritania, Mozambique, and Namibia; in 2010, the project plans coverage of 10 elections throughout Africa.
Communication Strategies

The flagship of this project is the online portal which provides country-specific relevant election information contributed by journalists and ordinary citizens. The portal offers up-to-the minute election news, features, live results, and analysis. The portal adopts the respective lingua franca of the countries i.e. French for Guinea and Cote d'Ivoire and English for Ghana.

The project uses short messaging service (SMS)/mobile phone applications as broadcast, monitoring, and citizen journalism tools, using FrontlineSMS and short code 1927 on all networks. According to the organisers, mobile phones have become an increasingly preferred means of communication in the sub-region due to their convenience and relatively low cost of deployment.

The project activities also include:

  • training for senior editors, journalists, and reporters;
  • development and dissemination of an Election Guide for the Media;
  • knowledge products for the media; and
  • media content monitoring
Development Issues

Democracy and Governance.

Key Points

In the earliest phases of the project, the focus was on West African countries. According to the organisers, access to balanced and unbiased election information is often a key problem in countries such as Ghana, Guinea, and Cote d'Ivoire. The logistical challenges of running nationwide elections is often compounded by a lack of election-specific knowledge among local media, which can often lead to misreporting, misinformation, and - in worst-case scenarios - civil unrest. Availability of ICT tools for local journalists can also be problematic, compounding the problem still further.

Editor's note: as additional countries are added to the project, new contact details are provided for each. Information about the first 3 countries in the project is below; to view additional details about newly added countries, please click here.

Partners

International Institute for ICT Journalism, Open Society Initiative for West Africa (OSIWA), Media Foundation For West Africa (MFWA), Highway Africa, Ghana Information and Knowledge Sharing Network (GINKS), AGEPI, Association of Guinean Journalists (AJG), Ghana Journalists Association, Réseau des Professionnels de la Presse en Ligne (REPPRELCI), Global Voices, West Africa Democracy Radio (WADR), Kiwanja.Net, and smsgh.

Sources

PenPlusBytes website; Ghana Elections Blogspot on December 10 2008; Ghana portal, accessed October 28 2009; and email from PenPlusBytes to The Communication Initiative on December 6 2009.

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