Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Social Media Analysis: Tools

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Anna Postovoitova has been reviewing the social media analysis tools that could be helpful in this process. The initial list follows for review and comment. We will add to this list as we move forward. I will also post some of the initial questions and comments so that we have captured the email discussions prior to this platform being established:

1. Buzz Sumo

2. Mention.com

3. SemanticForce (as only application which gives an access to monitor much more widely-used in Ukraine Vkontakte network too.)

4. Access to The CI's Hoot Suite Account

5. Storify

Please do send any comments

Comments

Submitted by Warren Feek on Sun, 10/23/2016 - 23:41 Permalink

Anna - Hi - as the tools identified are quite expensive we have held off purchasing until we have commenced this process. so, if can please ask you to quickly review again and let me know that would be excellent. Thanks - Warren

Warren, 

Thank you for your message! As I wrote before the only one which will be very useful for further monitoring and advanced analytics would be SemanticForce. For now, I do manual research, however the information about, for example, key contributors and main initiators of those spaces are closed. And SemanticForce provides access to this type of analytics and many more options.. The person I've contacted about access to demo version is Katerina Taliaronok, (kt@semanticforce.net). Definitely, for next stage of this initiative we could use this platform to catch all conversations on immunization.

SemanticForce combinates quite well features of other tools in the list (e.g. BuzzSumo, Mention.com). And access to Storify and our page "Immunization facts in Ukraine" is free.

Let me know if you have any other questions.

Anna

Submitted by Anna Postovoitova on Wed, 11/23/2016 - 08:13 Permalink

Hello! The one guestion I would like to add to the upcoming Skype conversation is SM monitoring tools. At this point of my work, preparing advanced analytics manually for major pages on Facebooks and Vkontakte with more than several hundreds followers is very challenging and in the most cases impossible. Of course, there is an option to continue manual monitoring, but in this case we should further review deadlines and my work plan. Would be glad to hear your thoughts about it! Anna