Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Malawi Children's Village HIV Awareness

1 comment
The Malawi Children's Village (MCV) uses theatre and film, as well as outreach activities, to create awareness about HIV/AIDS. The primary goal of MCV is orphan survival and welfare; MCV serves every orphan in 36 villages in the Mangochi District of Malawi. Through the use of live performance and video production, MCV hopes to equip these orphans with artistic skills, while increasing community understanding of the impact of HIV/AIDS.
Communication Strategies

MCV has traditionally had an expectation that orphans who are supported in secondary school will engage in a payback programme during their holidays. Initially this involved construction projects, gardening, infant care and maintenance. Then they began to develop AIDS awareness theatre for performances in villages.

Video is used as a key tool for sharing the theatre performances with broader audiences. In 2003 the children were involved in their first video production, "Juma's Story", the story of how one loss to HIV/AIDS affects an entire community. "Juma's Story" was shown in the 36 villages served by MCV and was made available in village video shops throughout Malawi. It premiered at the American Embassy in Malawi on World AIDS Day 2004, with the orphans in attendance. It has also had wide distribution in the United States as a fundraiser and as an educational tool for schoolchildren.

A key programme approach involves building the skills of participating orphans to create and communicate their own stories. In 2004, 70 students participated in a writing of screen plays competition where a single story was selected. The orphans were taught technical aspects of video production. The students then produced "Martha's Story" on their own, including the acting, directing, filming and editing. They also produced and performed original music for the film. Production equipment is available at MCV; the children are working on their next video projects.

Development Issues

HIV/AIDS, Children.

Key Points

"MCV now has the capability of producing media materials for Malawi's developing television industry and our orphans possess a new and salable skill that will foster not only confidence and creativity, but all economic self-sufficiency."

Sources

ActALIVE listserv on January 21 2005; MCV website, accessed March 9 2009; and email from Conor Brady to The Communication Initiative on June 4 2009.

Comments

User Image
Submitted by Anonymous (not verified) on Thu, 02/07/2008 - 09:39 Permalink

wowsers
Lol

Teaser Image
http://www.adhub.com/webdata/uploads/company_profile/57477/video2_icon/JumaIcon.gif