Media development action with informed and engaged societies
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Yellow Card

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Pathfinder International supported its first youth-oriented movie, Consequences, in 1988. The success of this film, which was translated into seven African languages and seen by millions of people all over Africa, convinced Pathfinder that an updated movie was needed to further educate African young people, an extremely vulnerable group due to high rates of unintended pregnancy and HIV infection. Yellow Card, a movie created to address issues of teen pregnancy and safe sex, debuted in April 2000. Produced in Zimbabwe by Media for Development Trust, the movie uses the theme of sport in an effort to arm young men, in particular, with knowledge and awareness that might help them avoid AIDS and teen pregnancy.
Communication Strategies

Yellow Card takes teen pregnancy, which is often thought of as a girl's problem, and explores what happens when a boy is held accountable for his actions. Director John Riber sought to make the point that there are "no prescriptions" to matters of sex: "The film does not lecture young kids, rather we are just trying to give them something to think about, to provoke discussion and debate". As one of Yellow Card's key researchers, the late Beavan Mutsakani said: "Don't tell them what to do, provoke them into finding answers for themselves." Yellow Card directly confronts young males about the impact of sex and sexuality. The film specifically "promotes young male involvement" in these issues.


Yellow Card is a light, comic story that avoids lecturing youth by using the image of "a young guy playing football with a baby on his back". The theme of sport is used as a tool for engaging young men (a yellow card it is the warning card given before you are sent off the field and out of the game). The movie centres around the story of Tiyane Tsumba, a young soccer star who becomes a teenage father, to tackle the issues of unplanned pregnancy, unsafe abortion, and HIV/AIDS. While addressing these serious topics, the movie uses comic relief, popular music, and a strong story line to draw teens' interest.

In the movie, 17-year-old Tiyane dreams of playing soccer professionally. After he has what he views as a casual sexual encounter with Linda, his classmate, Tiyane meets Juliet, the girl of his dreams. When Linda tells Tiyane she is pregnant, he denies responsibility. Linda then attempts to end the pregnancy, and when that fails, she is expelled from school for being pregnant. With Linda out of the picture, Tiyane's problems appear to vanish, and he is free to pursue his soccer ambitions and his relationship with Juliet. All goes well for Tiyane until he finds the baby on his doorstep and is finally forced to take responsibility for his actions, which means sacrificing his relationship with Juliet and possibly his soccer career.

Traveling road shows bring the movie to rural, hard-to-reach locations. Trained facilitators travel with the road shows, teaching leaders at schools, churches, and youth clubs to use a Yellow Card support video and manual (available in 12 African languages) to guide adolescents through discussions about the movie's themes, including relationships, sex, AIDS, responsibility, communication, and life goals.

Growing beyond the original movie, Yellow Card's characters, music, and messages have spread to an array of media popular among young people. The film's official website allows teens to learn more about the film's stars, to provide feedback to the filmmakers, and to post messages on the Yellow Card discussion board. A Yellow Card music video was aired on Channel O, a South African teen music show that is broadcast across Africa. Additionally a 19-minute trailer and "making of" video for the film is available on the internet - click here.

Development Issues

Youth, Family Planning, HIV/AIDS, Gender.

Key Points

The movie has been shown in cinemas in Kenya, Uganda, Tanzania, Zambia, and Zimbabwe (the opening five countries) and then in Burkina Faso, Cote d'Ivoire, The Gambia, Guinea, Mali, Mauritania, Mozambique, Nigeria, Senegal, and South Africa and probably more countries around the continent. After the film's run in theatres, it was broadcast on national and Pan-African satellite television and released as a video rental. Grassroots distribution workshops with local NGOs were carried out to take Yellow Card's messages to the rural areas of Kenya, Uganda, Tanzania, Zambia, and Zimbabwe.

From the project's inception, the focus has not only been on making a good film that adolescents will respond to, but on making the film accessible to rural and low-income adolescents. Yellow Card's Director John Riber explains, "For a lot of producers, traditionally the thinking was: 'If we make a good film, it is going to sell.' That is not true on Yellow Card, the breakthrough is (that) we are spending half the budget on a distribution effort."

Since its debut, Yellow Card has won several awards, including: People's Choice Award - Zanzibar International Film Festival (ZIFF), July 2000; Best Music Award - Southern Africa Film Festival (SAFF), Zimbabwe, September 2000; Jury Award - Pan African Film Festival, Los Angeles, CA, February 2001; Best Feature from Southern Africa Region - Pan African Broadcast & Heritage Award (PABHA), 2001; Best Children's Film - XVI Black International Cinema, Berlin, 2001; Exemplary Media Created to Improve the Human Condition - Council on Foundations Film & Video Festival, USA, 2001; Best Actor - Festival of Kourougba, Morocco, 2002; and Innovation in Youth Communication Award, ICASA Film Festival, Nigeria, 2005.

Filmed in English, Yellow Card has been dubbed into Portuguese, French, Swahili, Pidgin English, Shona, Ndebele, and Shangaan. It is available on VHS or DVD from Media for Development International (MFDI). Also available is the 20-minute "making of" video, a music video, a "lessons in" video, and a 35mm film print. Discussion Guidelines booklets are available in 12 African languages.

As its momentum in Africa continues to build, Yellow Card is also reaching international audiences. Kenya Airways screened Yellow Card as part of its international in-flight entertainment. In the United States, the film was shown many times on the Starz Encore cable network, and it had television debuts in Ireland, Malaysia, and several other nations. A PhD dissertation was written on it in 2006 by Debra Buenting entitled, "Audience Involvement with Yellow Card, an Entertainment-Education Initiative Promoting Safe-Sex Behaviour Among African Youth." She found it very effective and encouraged a re-release as younger teens didn’t know if it.

Partners

Produced by Pathfinder with support from the Ford Foundation, USAID, and DfID.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I'm an 20 year old American and the this movie was very useful. I would like to know how did the movie end. Did the boy make the pro-soccer team and did he get Juliet back?
Thank you,
Brooke Benton

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Hi,
please my question is,what later happen to the guy with hiv/aids? number2 what later happened to the relationship between tiyane and juilet,thanks.

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Submitted by Anonymous (not verified) on Mon, 05/28/2007 - 07:07 Permalink

this page is so useful