Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Eh!woza: Intersection of Art and Science to Engage Youth on Tuberculosis

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Affiliation

University of Cape Town (Young, Masuku, Warner, Koch), Independent Evaluation Consultant, South Africa (Torresi)

Date
Summary

"An urgent need ...exists for projects that engage community members as active partners in reducing the impact of TB and other diseases."

Eh!woza (from the isiXhosa for "Hey! Come with us") is a programme designed to engage community members as active partners in reducing the impact of diseases, especially tuberculosis (TB) in Khayelitsha township, located on the Cape of South Africa. Khayelitsha is iXhosa for "Our New Home", as it is home to migrant labourers, making it the largest and densest of the townships. The focus on TB and youth is driven by the disease taking its toll on young and economically active youth in impoverished communities where overcrowding, poverty, and malnutrition contribute to the disease burden.

The programme operates via public engagement with youth production of documentary films about their own experiences with TB. It began in 2013 when an artist and students from the University of Capetown filmed a health workshop to capture how TB was understood and experienced by learners (14-18 years old)(available via Mindset TV and Open HD network). The filming was done as part of a winter school run by Ikamva Youth.

Post graduate students chose to continue to engage communities for their doctoral research in order to encourage community agency and a localised response to social environments rather than external interpretation. In April of each year there is a screening of the previous year's films and a closing ceremony for previous participants attended by an audience of approximately 80-100 from Ikamva Youth who are then invited to apply.

After the selection and parent consultation, six science workshops are held to "encourage... [learners] to engage with biomedical research and to merge the biology of TB with its social implications." These are typically a seminar by a senior researcher followed by laboratory work in partnership with PhD students and postdoctoral research fellows. Page 4 of the study contains a list of workshop contents. These workshops were conceived to help participants understand accurate information, as the first two years of interviewing showed that township residents have limited accurate information about the disease, leading to increased stigma.

A two-week intensive film production workshop follows during school holidays. The hands-on teaching method allows learners to "navigate complex software as well as camera and sound equipment." Facilitated interviews between local township residents and participants are conducted with participants using cameras to record. Results of the third year of filming are described on page 5 of the study and led to a following year of more personalised stories including "an alumni group began producing an independent film exploring the lives of, and violence towards, LGBTQI+ high-school learners in Khayelitsha."

An external evaluation conducted on October of 2015
investigated shifting needs and outcomes. A change was made that eliminated the infographic design stage, leading to "a more open cinematographic approach, where an emic and interpretative perspective....This, in turn led to the generation of a nuanced and richer description of the social determinants of the disease in Khayelitsha...."

New initiatives in 2018 included "a collaboration with Médecins Sans Frontières(MSF) [thst] aims to bring together teenagers living with drug resistant TB, young musicians, and scientists....The second initiative [was] a pilot study in collaboration with Wits Institute for Socio-Economic Research (WiSER) that seeks to combine the Eh!woza model with biomedical research to investigate notions of sexuality among young people in South Africa and how these might influence the uptake of sexual health programmes," influenced by the alumni film on LGBTQI+ people.

Source

Global Health Innovation, 2018, 1(1), article #4, accessed on August 21 2019. Image credit Eh!woza.