Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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"When You Are Injected, the Baby Is Protected:" Assessing the Acceptability of a Maternal Tdap Vaccine based on Mothers' Knowledge, Attitudes, and Beliefs of Pertussis and Vaccinations in Lusaka, Zambia

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Affiliation

Boston University School of Public Health (Williams, McCloskey, Mwananyanda, Herman, Thea, MacLeod, Gill); Right to Care, Zambia (Mwale, Mwananyanda); Zambian Center for Applied Health Research and Development (Murray)

Date
Summary

Severe and fatal pertussis (whooping cough) infections are concentrated among infants who are too young to be protected through routine vaccinations; the disease is pervasive in Zambia and other low and middle-income countries (LMICs). Maternal Tdap (mTdap) is considered to be an effective way to address this gap in preventative care. To inform strategies for mTdap implementation in low-resource settings, these public health researchers sought to understand knowledge, attitudes, and beliefs toward pertussis and maternal vaccines and assess the barriers to vaccine acceptance.

Embedded within a larger research project, the Southern Africa Mother Infant Pertussis Study (SAMIPS), this qualitative analysis involved focus group discussions (FGDs) with mothers in Lusaka, Zambia, in January 2016 at the Chawama Clinic, which serves a low-income population. Fifty mothers participated across 7 FGDs.

Mothers had limited knowledge of pertussis and vaccines. Despite limited knowledge of the causes of whooping cough, mothers demonstrated a strong understanding of the danger it posed to their children's health. The majority of mothers described vaccines as medicines designed to protect their children from dangerous diseases, and viewed them as supportive to overall health. Only a small minority of women in the FGDs expressed concerns, which were mostly related to the vaccine not protecting the mother. Mothers also highlighted barriers and facilitators to vaccine uptake, which included:

  • Male partner involvement in child healthcare - a supportive partner facilitates access to healthcare, while a hesitant one could inhibit it.
  • Feelings of maternal authority over healthcare decision-making - many women felt a personal authority over healthcare decision-making, expressing that it was their role to care for their child through clinic care, despite contrary familial opinions.
  • Community rumours, such as those surrounding Western medicine and its connection to Satanism, and misinformation. One mother noted that anecdotal fears in the community about adverse events from vaccines have prevented families from profiting from the beneficial aspects of vaccines. Women noted that increased outreach between health professionals and the larger community helps to address these knowledge gaps.

The researchers observed that the mothers conveyed an enthusiasm, rather than hesitancy, for maternal vaccines, suggesting that mTdap would be supported as long as healthcare professionals indicate the benefits to child health. They point to the need to approach immunisation in culturally sensitive ways to correct any misconceptions and alleviate concerns. There is community support for educational initiatives such as Child Health Week, which has proven to be successful in Zambia not only in terms of vaccination rates, but also, as detailed in this research, in terms of acceptability. Along those lines: "National immunization leaders should be aware of the importance of community sensitization as a useful tool to increase vaccine acceptability. Literature on health promotion efforts reveals that education and awareness initiatives are helpful to improving knowledge of the Tdap vaccine and reducing vaccine hesitancy....Applying this to the Zambian context, culturally-sensitive vaccination campaigns, already a standard in the Zambian health promotion tool kit, could encourage maternal immunization amongst Zambian women if mTdap vaccine were introduced."

Source

Vaccine Volume 36, Issue 21, 17 May 2018, Pages 3048-3053. Image credit: Zambia Daily Mail Limited