Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Meaty issues on the radio

0 comments
Image
Your Blog

Author: Ehizogie Ohiani, April 8 2016 - A meal without meat is as good as no meal for most people in Benue State, North Central Nigeria. Considering its importance, one would expect that hygiene surrounding the preparation and sale of meat would be held in the same high esteem. This is not the case.

A murky mix of flies, blood, water, muddy walkways, sweaty bodies and smoke combine to make the abattoirs in the marketplaces of Benue State a perfect breeding ground for disease. Lack of adequate sanitation knowledge, lack of enforcement by market associations and insufficient supervision of animal slaughter by qualified veterinary officers conspire to create major health challenges for communities.

I was at Harvest FM, a local radio station in Benue State, to train producers. We were brainstorming ways we could use their popular early morning show “Good Morning Benue” to help serve the public interest. For the producers, an obvious choice was to discuss hygiene in abattoirs.

The programme explored a number of problems in the state’s local abattoirs: an absence of toilet and handwashing facilities and the practice of washing meat with untreated water sourced direct from the River Benue.

Identifying dirty meat

Listeners were invited to question the studio guest - a respected local veterinary doctor. One listener fielded a particularly challenging question:

“Good morning doctor, I’m a blind person,” he asked. “These diseases you people are talking about, how can…a visually impaired person identify infected meat for himself?”

“It’s not actually the duty of the consumer to recognise any disease” replied the doctor. “It is the veterinarian who is trained to recognise this disease right at the point of slaughter, even prior to slaughter… and make recommendation whether the animal should be slaughtered [or not]. And so long as enough of these veterinarians are not put there to perform that duty, the public stands a high risk of health hazard.”

Others used it as a chance to suggest ways of improving cleanliness in the abattoirs. One listener, Ike remarked, “The government should come and rebuild the abattoirs and there should be a net covering the building at the slaughtering house, so that it will prevent flies and other insects from getting there.”

The opportunity to speak out

Good Morning Benue hasn’t always featured its listeners as part of the show. As one of the presenters of the programme, Jeremiah Jime, said, “after we had been trained by BBC Media Action…we wanted to improve live interaction with our audience on topical issues [so we brought in] a phone line so we could receive calls and SMS from listeners on a mobile phone. And the response was massive. It was as if the listeners had been waiting for us to give them an opportunity to speak out. Producing that programme every week; we see it as our way of contributing to the health and safety of our own society”.

After hearing of the programme, the governor of Benue State visited local abattoirs to see the conditions for himself, promising to provide funds aimed at improving hygiene standards. It’s a powerful example of how radio stations can help tackle meaty issues of public interest, where existing procedures may not.


Click here to access this BBC Media Action blog and related links on their work in Nigeria.
Image credit: BBC Media Action

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk