Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Children Caring About Cancer (3C)

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Launched in 2011, Children Caring About Cancer (3C) is a programme of the Uganda Child Cancer Foundation designed to provide a platform or forum for children and young persons to interact and form strategies and solutions to control and manage cancer in their own communities. This includes establishing cancer clubs in schools to promote awareness, and encouraging youth, cancer prevention stakeholders, and anyone interested in cancer care and prevention to become members to share strategies and ideas. 3C is supported by House of Hope Uganda (HoH), in partnership with Uganda Cancer Institute (UCI).

Communication Strategies

The main objective of 3C is to empower children to create awareness about cancer, and to work together with stakeholders towards a shared strategic direction, in order to control and prevent cancers in Uganda. Membership of 3C is open to children's clubs whose mission activities promote cancer prevention and control, children and youth who want to work in support of cancer patients and survivors, cancer prevention and management advocates, educators, and well-wishers. The clubs conduct awareness activities, such as hosting displays and handing out materials.

Development Issues

Health, Children

Key Points

Uganda Child Cancer Foundation is a non-governmental organisation that was formed in 2006 to support children and young persons with cancer in Uganda by a group of concerned parents, medical workers, and individuals who had seen the difficulties that the children go through during their battle with cancer. Since 2009, UCCF has reached more than 200 children by providing them with support in the battle against childhood cancer, through regular programming and special child care support events and activities.

Partners

Uganda Child Cancer Foundation, House of Hope Uganda (HoH), Uganda Cancer Institute (UCI).