Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Kick Polio out of Africa (KPOA)

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This awareness campaign was launched on February 23 2010 with a symbolic "kick off" of a soccer ball from South Africa and travelled through the 23 polio-affected countries in Africa, finally travelling to the June 2010 Rotary International (RI) Convention in Montreal, Canada. In addition to RI, Kick Polio out of Africa (KPOA) was organised by the World Health Organization (WHO), the Centers for Disease Control and Prevention (CDC), and the United Nations Children's Fund (UNICEF). The aim was to create awareness of the polio eradication initiative of RI and its global partners, spearheading massive National Immunisation Days (NIDs) to help mobilise the vaccination of 85 million children under the age of five on the continent of Africa in March, April, May, and June, 2010 ahead of the Fédération Internationale de Football Association (FIFA) World Cup in South Africa.
Communication Strategies

In the context of the attention and energy that was garnered by the FIFA sporting event, KPOA used the medium of soccer and youth - who are most vulnerable to the virus - to promote the efforts of RI and its global partners in its final thrust to "kick polio out of Africa" and the world.

The launch of the campaign involved a lighting event at the V&A Waterfront (amphitheatre) in Cape Town, South Africa. The Old Port Captain's Building was illuminated, shining a light on eradicating polio. Polio survivor Archbishop Emeritus Desmond Tutu was the first person to sign the ball, which is symbolic of the polio virus. The ball then travelled through 23 polio-affected countries in Africa with dignitaries signing it along the way. The journey to the Montreal RI convention exited the African continent through Cairo, Egypt, where the Pyramid of Khafre provided a backdrop for the message "End Polio Now". Egyptian National footballer Islam El-Shater kicked the ball toward the Mediterranean Sea - symbolically kicking polio out of the continent. These events mapped the start and finish of the campaign on the continent - from the Cape to Cairo.

A virtual version of the ball was launched in May 2010 and, as of September 17 2010, had gathered nearly 10,911 online signatures. After the 2010 World Cup, the signatures were formally presented to the other spearheading partners of the Global Polio Eradication Initiative.

For more about this initiative, consult the KPOA website.

Development Issues

Immunisation and Vaccines.

Partners

The primary sponsor for this campaign is DHL Express.

Sources
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