Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
2 minutes
Read so far

mothers2mothers

0 comments
mothers2mothers (m2m) is a non-governmental organisation (NGO) that uses a peer mentorship model to provide health and HIV/AIDS information and support to pregnant women and new mothers living with HIV/AIDS. The programme is designed to empower mothers and reduce the number of babies born with HIV by training mothers living with HIV to counsel others. m2m has over 644 sites at hospitals, antenatal clinics, maternity wards, and post-natal clinics across South Africa, Lesotho, Kenya, Zambia, Swaziland, Malawi, and Rwanda and employs over 1600 women living with HIV. In 2010, the project plans to expand into other African countries, including Uganda and Tanzania.
Communication Strategies

m2m's main communication strategy is peer education. The programme trains and employs mothers living with HIV, who have themselves benefited from m2m’s services, to become “Mentor Mothers.” The mentoring team is comprised of caregivers and educators who help counsel and advise new and expectant mothers. m2m Mentor Mothers are an integral component of the healthcare team, helping to mobilise efforts in providing prevention of mother-to-child transmission (PMTCT) support and care services; and, as professional members of the healthcare team, they are thus remunerated for their services.

 

Through peer mentoring, pregnant women and new mothers are afforded a safe space to talk about their health, their HIV-status, and the health of their children. This kind of peer support - being able to talk to someone who has first-hand experience and understands the delicate challenges of being pregnant and HIV-positive - can help new mothers overcome the emotional, social, and psychological barriers that prevent them from living positively with HIV.

 

Mentor Mothers are trained by m2m certified trainers using what m2m identifies as a rigorous training curriculum. Each mentor serves a 13-month term, allowing a new group of Mentor Mothers to be hired, trained, and empowered each year.

 

Recognising the importance of extending the programme into the community, townships, and villages, m2m also utilises the Mentor Mothers to provide community awareness and outreach on topics related to reproductive health, especially HIV/AIDS. Site Coordinators and Mentor Mothers regularly travel to clients' homes and/or invite family members to an m2m location in order to provide information and support to women who are disclosing their HIV status. In addition, m2m adapts to rural health care settings where women cannot travel to the nearest health care facility for visits and/or delivery, playing a role in promoting anti-retroviral therapy adherence.

Development Issues

Gender, HIV/AIDS, PMTCT (prevention of mother to child transmission), Reproductive Health.

Key Points

m2m reports that South Africa has been one of the places hardest hit by the HIV/AIDS pandemic, with an HIV/AIDS prevalence of 18.8% compared to 6.1% in sub-Saharan Africa and 1% globally. Women account for over half (58%) of adults living with HIV/AIDS in South Africa, and over 240,000 children are estimated to be living with HIV/AIDS. Without care, as many as 40% of these mothers will transmit the virus to their newborns, and each year more than half a million of these children will die from HIV/AIDS related illnesses.

According to m2m, preventing the transmission of HIV from women to their newborns is a straightforward medical procedure. Its simplest application, a single dose of medication for a mother and her newborn, can cut transmission risk nearly in half.

Sources

mothers2mothers website, January 18 2008; and email from mothers2mothers to The Communication Initiative, August 20 2008.