Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 18 years ago
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Eight Cs of Information and Communication Technology for Development (ICT4D)

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Connectivity
Connectivity, bandwidth, devices, platform, interfaces, standards, portals.

Content
News, information, databases, feeds - from media/businesses/government/citizen.

Community
Group dynamics, evolution of communities, support.

Culture
Trust, support, openness to change.

Capacity
Skills, talent, organisational support, training, human resources, processes, lawmaking.

Cooperation
Between citizens, industry, government, academia, non-governmental organisations (NGOs), external institutes.

Commerce
Electronic (E)-commerce/mobile (M)-commerce provisions, regulation.

Capital
Investments in ICT infrastructure, return on investment (RoI) metrics.

Source
Rao, Madan Mohan. "New Media and ICT4D: Frameworks and Roadmaps", 2007.