Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Parents' Willingness to Vaccinate Their Daughters with Human Papillomavirus Vaccine and Associated Factors in Debretabor Town, Northwest Ethiopia: A Community-based Cross-sectional Study

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Affiliation

University of Gondar

Date
Summary

"[D]espite the many benefits of the HPV vaccine, parental willingness and their decision-making largely affect the uptake of the vaccination series and its completion by adolescents..."

Ethiopia launched the quadrivalent human papillomavirus (4vHPV) vaccine in December 2018. The vaccine is delivered primarily through a school-based approach to reach all eligible girls. This study aimed to assess parents' willingness to vaccinate their daughters with HPV vaccine and associated factors in Debre Tabor town, Ethiopia.

A community-based cross-sectional study was conducted from December 15 to February 15, 2021/22 among 721 parents of daughters aged from 9 to 14. A structured and interviewer-administered questionnaire was used to collect the data. Multivariable logistic regression was done, and a p-value of ≤ 0.05 was used to declare the level of significance.

More than half (54%) of the study participants had inadequate knowledge about the HPV infection and HPV vaccination, and 61.4% of parents had a positive attitude toward HPV infection and its vaccination for their daughters. More than two-thirds (68.4%) of the respondents had positive subjective norms, measured by the extent to which their willingness to vaccinate their daughters with the HPV vaccine is influenced by whether their significant social others approve of them taking the vaccine or not. Around 62.1% expressed perceived behavioural control on HPV vaccination for their daughters, meaning they had self-efficacy and confidence with regard to that decision.

Parents' willingness for HPV vaccination was found to be 79.10% (95% confidence interval (CI): 76.00, 82.00). Parents having media exposure, had good knowledge of HPV infection and HPV vaccine, positive attitudes, and positive perceived behavioural control toward the HPV vaccine had statistically significant association with willingness for the HPV vaccination of their daughters. Specifically:

  • Parents who were exposed to mass media were 2.74 (adjusted odds ratio (AOR) = 2.74, 95% CI: 1.31, 5.71) times more likely to vaccinate their daughters with the HPV vaccine compared to those who did not utilise media.
  • Parents with good knowledge on HPV infection and HPV vaccinations were 2.85 times more likely to be willing to vaccinate their daughters against HPV compared with their counterparts (AOR = 2.85, 95% CI: 1.54, 5.29).
  • The odds of parents' willingness to vaccinate their daughters against HPV were 5.10 times higher among parents having a positive attitude toward HPV infection and its vaccination when compared with those with unfavourable attitudes (AOR = 5.10, 95% CI: 3.01, 8.66).
  • Parents who had positive perceived behavioural control toward HPV vaccination were 4.75 times more likely to be willing to vaccinate their daughters with the HPV vaccine as compared to parents having negative perceived behavioural control (AOR = 4.75, 95% CI: 2.96, 7.60).

Reflecting on the findings, the researchers recommend the following, for example:

  • Seek to fill gaps in HPV vaccination awareness and understanding through public health education programmes for parents, especially those with a negative attitude toward the HPV vaccine.
  • Strengthen vaccine promotion through multimedia communication about HPV infection and its prevention.
  • Address parental safety concerns and promote positive beliefs about the vaccine.
  • Administer the HPV vaccine at the community level (in villages), which may facilitate acceptance and uptake of the vaccine.
Source

Human Vaccines & Immunotherapeutics, DOI: 10.1080/21645515.2023.2176082. Image credit: Rod Waddington via Wikimedia (CC BY-SA 2.0)