Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mutapola Campaign

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Launched in 2004 in Southern Africa and extended to Cameroon in 2005, the Mutapola Campaign is an initiative which seeks to support women and children living with and affected by HIV/AIDS. In Southern Africa the campaign is implemented by Action Aid International and Open Society Initiatives for Southern Africa (OSISA) and in Cameroon it is lead by ActionAid/SIPAA. The campaign uses research, advocacy, and partnerships to defend the rights of - and give voice to - girls and women living with HIV/AIDS.
Communication Strategies

The campaign uses the name "Mutapola", which is the name of a woman, in order to give a human face to the suffering and struggle of women and girls affected by the epidemic. The name is used to represent all women and children who need treatment and comprehensive care.

The campaign works to promote and strengthen the rights of women and girls affected by HIV/AIDS by:

  • protecting the right to comprehensive treatment and care;
  • protecting the right to secure livelihoods (income and assets) and the right to food;
  • strengthening and building capacity, organisation, and activism of women and girls living with HIV/AIDS; and
  • advocacy and campaigning for an enabling legislative environment on paper and in practice, so that women and girls can claim and exercise their rights.



According to the organisers, the project’s aim is to put puts women and girls at the centre of the response. Mutapola focuses on treatment, literacy, nutrition, and positive-living programmes; increased access to medical care; research and advocacy on health systems; and community involvement in the roll-out of treatment programmes. The campaign also works within partnerships with local, national and sub-regional organisations on the basis of solidarity, influence, and reciprocal learning.

The project website includes personal stories by people living with HIV to help raise awareness.

Development Issues

HIV/AIDS, Women.

Key Points

The campaign was initiated by HIV/AIDS activist and musician Musa Njoko, who in 2004, had been living with HIV for a decade, along with about 200 other AIDS activists.

Partners

ActionAid/SIPAA, LUKMEF Cameroon, Action Aid International, Open Society Initiatives for Southern Africa (OSISA)

Sources

ActALIVE listserv on December 22 2004 and Mutapolas website on March 27 2009.