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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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ZINC+ORS Website

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This website is a repository of materials on the use of the mineral zinc and oral rehydration salts (ORS) to treat childhood diarrhoeal diseases. The website offers this advice on the use of materials available for free downloading on this website (See video below for a guide to site use): "By using and adapting the resources we've created and tested, you can help protect children from the dangers of dying from diarrhoeal diseases. We want you to be as effective as possible in selling your Zinc+ORS products or educating mothers about why they should use these products. Here’s a quick video to get you started."


The site has materials listed by country: Uganda, Nigeria, and India, and then a general Africa section. It has these recommendations for use of its videos, posters, and training materials, a marketing toolkit, further resources: "We want you to translate, customize, and adapt these resources so they can be the most help to you and your work. You might want to:

    Add local product shots and logos of your organization.

    Consider differences in:

  • Language, customs and strategy
  • Availability of product types and dosing (syrups vs tablets; 10mg vs 20 mg, and so on).


And if you show us what you've done, we can post it for others to see as an example of how they can adapt these tools themselves!"


This video is a sample from the site:

Languages

English, French

Source

HC3 I-Kit website, September 24 2014.