Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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A village seizes the reins of health care

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Mangoud, A. M. (1996). "A village seizes the reins of health care." World Health Forum 17(3): 253-256.

METHODS: The setting-based approach to health promotion and education has been adopted in an Albanian village. The project requires a high degree of self- determination and self-help. External support comes from the International Islamic Relief Organization. Encouraging progress is being made as villagers acquire a wide range of skills, connected not only with the provision of care but also with such matters as fund-raising, health education and relations with public and private bodies. A model health promotion project organized by the International Islamic Relief Organization in an Albanian village demonstrates the significance of the principles of self-help and community participation. The first step in the process was a mass meeting where villagers identified their problems and needs and volunteered for committees and working teams. To obtain in-depth data on social, personal, and health characteristics, 115 of the village's 284 households were randomly selected for interviews with the female head. Priorities were selected on the basis of the following criteria: probability of excellent results, effect on the maximum number of villagers, prevention of future health problems, cost-effectiveness, fulfillment of perceived community needs, and potential for community planning and implementation. Endemic goiter, childhood diarrhea, and unsanitary refuse disposal were selected. Community leaders and working teams then created an intervention program and defined aims, indicators, instruments, and roles. Participants were provided with computer training, and electronic media were used to present ways of dealing with common health problems.

RESULTS: To date, villagers have made improvements in the local school, established a room for oral rehydration therapy, obtained iodine tablets and iodized salt from the Ministry of Health and some nongovernmental organizations, and constructed special sites for the burning of refuse. As a result of this project, villagers have developed skills in organizing, supervision, education, and fund raising and have learned how to approach nongovernmental organizations and government agencies for support. The self-reliance that has emerged as a result is expected to provide a sound basis for sustaining the projects even after external agents depart.