Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Whole Site Orientation: Addressing Facility Related Barriers to Accessing FP Services and Intra-facility Referral for Family Planning Uptake in Kano, Nigeria.

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Summary:

Background Addressing barriers to Family Planning (FP) services is paramount to increasing contraceptive uptake. Kano State located in northwestern part of Nigeria is culturally homogenous and very conservative Muslim environment with depressed CPR. Whole Site Orientation (WSO) is an innovative approach that targets clinical, non-clinical staffs and community providing correct information on FP to create advocates and to stimulate intra-facility and community referrals. It focuses on learning from the social and behaviour change perspective of solving health system problems. The main objectives of WSO are to engage staff in health facility to address myths and misconceptions on FP and intra-facility referrals. Methodology WSO was conducted on quarterly basis across selected health facilities in Kano state in 2018 and 2019. Some of the topics discussed include; myths & misconceptions about FP, side effects etc. The facility FP provider facilitates the sessions. Following two years of intervention, Key Informant Interview (KII) was conducted across the selected intervention sites. Results/Key findings About one thousand and fifty four (1,054) facility staff and community representatives participated. Intra-facility referrals for FP services from other units have been reported to improve markedly due to WSO. Similarly, increase in discuss on FP had also been reported by the facility staffs. Recognisable improvement in the knowledge of non-clinical workers on issues of FP was also reported, thus addressing FP myths and misconceptions among them. Conclusion WSO is an innovative approach used to address FP myths and misconceptions in conservative environments.

Background/Objectives

Addressing barriers to Family Planning (FP) services is paramount to increasing contraceptive uptake. Kano State located in northwestern part of Nigeria is culturally homogenous and very conservative Muslim environment with depressed CPR. Whole Site Orientation (WSO) is an innovative approach targets clinical, non-clinical staffs and community providing correct information on FP to create advocates and to stimulate intra-facility and community referrals. It focuses on learning from the social and behaviour change perspective of solving health system problems. The main objectives are to engage staff in health facility to address myths and misconceptions and intra-facility referrals.

Description Of Intervention And/or Methods/Design

WSO was conducted on quarterly basis across 38 selected high volume health facilities in 8 metropolitan Local Government Areas (LGAs) in the States in 2018 and 2019. These facilities were selected based on the following criteria namely; number of deliveries, immunisation, ANC attendance, number of FP users and Post Abortion Care (PAC) attendance recorded over the year (June 2016 to June 2017). WSO sessions were generally held in the afternoon when the patient/clients workload has reduced. Selected topics on FP are presented and discussed. Some of the topics include; brief overview on FP methods, benefits of FP, myths & misconceptions about FP, side effects of different FP methods among others. The facility FP provider facilitates the WSO with technical support from LGA Reproductive Health Coordinator. Following two years of intervention, Key Informant Interview (KII) was conducted across the selected intervention sites.

Results/Lessons Learned

About one thousand and fifty four (1,054) facility staff and community members participated in at least one session of WSO. Intra-facility referral for FP services from other units notably immunisation unit within the facility have been reported to improve markedly due to WSO. Similarly, increase in discuss on FP across the different facility units had also been reported by the facility staffs. Recognisable improvement in the knowledge of non-clinical workers on issues of FP was also reported, thus addressing most of the myths and misconceptions among facility staff. Based on the interviews with service providers from the WSO facilities, they observed substantial increases in the uptake of FP services post WSO sessions.

Discussion/Implications For The Field

Addressing barriers to FP services from perspective of focusing on myths and misconceptions especially related to religious inhibition is important in a conservative Muslim environment like Kano. Evidence had shown that about 12% of women of reproductive age are not using contraception because they believed that it is not allowed in their religion. WSO had shown to address myths and misconceptions in our locality by creating critical mass of FP champions and advocates from the health facilities and communities who have been making positive statements on FP.

Abstract submitted by:

Mukhtar Muhammad - National Assembly of Nigeria (NASS)

Lekan Ajijola - The Nigerian Urban Reproductive Health Initiative (NURHI)

Deborah Samaila Hassan -  The Nigerian Urban Reproductive Health Initiative (NURHI)

Victor Igharo - The Nigerian Urban Reproductive Health Initiative (NURHI)

Kabir Abdullahi - 

Mojisola Odeku - The Nigerian Urban Reproductive Health Initiative (NURHI)

Source

Approved abstract for the postponed 2020 SBCC Summit in Marrakech, Morocco. Provided by the International Steering Committee for the Summit. Image credit: The Nigerian Urban Reproductive Health Initiative (NURHI)