Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Using Radio to Keep Young People in School

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Affiliation
YouthNet
Summary

According to this brief from YouthNet, with 750,000 children not attending school in 2000, the Zambia Ministry of Education conducted a needs assessment to determine why. Some of the reasons included having to walk long distances between home and school, being unable to pay for school fees and books, and being an AIDS orphan. Research also showed that school attendance is often associated with protective factors against sexual risk taking.

Radio was identified as an inexpensive method for reaching youth, and so an Interactive Radio Instruction (IRI) programme was created to target youth living in squatter compounds and rural areas throughout Zambia. Through the IRI programme, out-of-school children ages seven to 17 receive information on reproductive health (RH) and HIV/AIDS as well as traditional school subjects for grades 1 through 5.



Volunteer teachers called community mentors are a key part of the programme. They guide the lessons, which are delivered by radio to groups of 40 to 50 youth in homes, backyards, churches, or simple cement-block classrooms. According to the programme organisers, the mentors and mentor training are especially important because some of the life skills topics are sensitive. Mentors are also taught how to be resourceful and are encouraged to make their own materials and a "mentor's kit"” Communities identify their own mentors and support them through small payments of money or in-kind contributions (food, assistance with tending gardens, etc.). Some mentors are retired teachers, but most are young men and women. One challenge is that because mentor participation is voluntary, turnover is great, so a constant need to train new mentors exists. The sessions are taught in English, and the mentor translates the information into a local language.To participate, a community must identify a community mentor and a meeting place. The Ministry usually supplies the radios, but, where possible, communities purchase their own.



According to the brief, the best features of the IRI programme includes the capacity to reach out-of-school children through radio and using drama and other interactive approaches. The program reaches both adults and children, through the mentors, with an emphasis on assertiveness and other life skills.