Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Using Health Data for Decision-making at Each Level of the Health System to Achieve Universal Health Coverage in Ethiopia: The Case of an Immunization Programme in a Low-resource Setting

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Affiliation

University of Gondar (Tilahun, Teklu, Endehabtu, Gashu, Mekonnen); World Health Organization (Mancuso); Ministry of Health, Addis Ababa, Ethiopia (Mekonnen)

Date
Summary

"The more we ignore data use, we can't understand its benefit then we don't care about its quality." - respondent

For evidence-based decision-making, there is a need for quality, timely, relevant and accessible information at each level of the health system. Limited use of local data at each level of the health system is reported to be a challenge for evidence-based decision-making in low- and middle-income countries (LMICs), including Ethiopia. Data from the Ethiopian Demographic and Health Survey reports generally show vaccination coverage to be lower than that reported in the routine service statistics of the Ministry of Health, which raises questions on data quality and the reporting of problems in the health system. The weak use of data can be attributed to a high degree of fragmentation across multiple parallel information subsystems, lack of community engagement, and severely constrained information system infrastructure and human resources. This study aimed to address the underlying implementation barriers and facilitators of immunisation health data quality and use in the Wogera and Dabat districts of North Gondar Zone, northwest Ethiopia.

Between January and September 2017, the researchers interviewed 21 key informants, which included community representatives, data producers, data users, and decision-makers from the community to the regional level. They also reviewed documents including facility reports, district reports, zonal reports, and feedback in supervision from the district.

Respondents reported that the use of data for decision-making was low at all levels of the health system, especially at the district level. The majority of respondents expressed concerns about the quality of the data being used for decision-making. All health facilities and health offices have a performance monitoring team (PMT), but such teams were not always functional. Awareness gaps, lack of motivating incentives, irregularity of supportive supervision, lack of community engagement in health report verification, and poor technical capacity of health professionals were found to be the major barriers to data use. In terms of data quality, health information technicians reported problems with false reporting, mainly in the form of inflated reports, which affect evidence-based decision-making. The study also revealed that there are no institutional or national-level regulations or policies on the accountability mechanisms related to health data.

The study revealed that community engagement in local decision-making was limited to annual planning and performance evaluations. The community-level Health Development Army (HDA) programme was found to be a strong community engagement approach that can be leveraged for data verification at the level of community data. The HDA is a network of unpaid women volunteers that falls under the supervision of health extension workers, with the aim to promote health and prevent disease through community participation and empowerment.

Other suggestions include capacity-building of health workers and PMTs, introducing incentives, engaging the community in data verification, introducing accountability mechanisms, and developing community data quality monitoring tools and supervisory mechanisms.

In conclusion, the culture of using routine data for decision-making at the local level was found to be low. Considering that respondents agreed that using data/information for decision-making can improve data quality at all levels, practices need to revamped in an effort to achieve this.

Source

Health Research Policy and Systems 19: 48 (2021). Image credit: @UNICEF Ethiopia/2021/Tewodros Tadesse via Flickr (CC BY-NC-ND 2.0)