Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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TeenWeb - Nairobi

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TeenWeb is a school-based Internet study that involved over 1000 youth in five public secondary schools in Nairobi, Kenya. Schools participated for 18 months during 2002 and 2003, either as web or control schools. Web schools were given computers so that students could answer questions about their lives and health via the Internet.
Communication Strategies

The TeenWeb project combined social and scientific goals to maximise benefits and explore new paths for global learning and exchange on matters of adolescent health. The project offered "research subjects" computer skills in exchange for their cooperation over a two-year period. Instead of the traditional t-shirt or key chain incentive, students in the TeenWeb study received benefits in the form of digital information-transfer.


As students finished answering the questions presented in each of a series of five modules, they were given the option of learning about health via the Internet. Websites featured content from You, Your Life, Your Dreams: A Book for Adolescents by Family Care International. At the end of the project, the computers were donated to the schools.


Students in the control schools did not have Internet access, and only answered questions at the beginning and end of the study via traditional paper questionnaires. Questions were the same as those presented to students in web schools, but of more limited scope. Control schools were given electronics (TV or VCR) in exchange for their participation.

Development Issues

Health, Youth, Technology

Key Points

The project was aimed at helping the Kenyan youth bridge the barriers that prevented them from gaining access to information and services that can help them understand their sexuality and protect them from the health consequences of risky behaviours. It also aimed to systematically offer young people the factual information and skills that they need to make healthy, life-enhancing choices.

Partners

The Carolina Population Center (CPC), Ipas Africa Alliance for Women's Reproductive Health and Rights.

Sources

Development Gateway website on April 2 2004; and the Ipas website.