Soul Expressions

The show uses education programming slots on radio stations. Talk show hosts or DJs of each participating station receive training from experts on topics to be discussed on the shows. The organisers, Soul City Institute for Health and Development Communication, believe that the host needs to have a greater knowledge base and be “clued up” in order to communicate effectively about the topics.

After the training, the talk show hosts receive scripts with questions, content and lists of guests to be interviewed. The training workshops take three days, from Friday to Sunday. They are held four times a year with a graduation at the end of the 4th training session.

The shows are broadcast in ten radio stations in the language of the respective stations. Click here for a list of participating radio stations.

HIV/AIDS, Health.

The show was created to provide the public with a quicker response to critical issues. It also aims to be an immediate and interactive way of communicating with the public. The project organisers believe talk radio has advantages that include:

• One can repeat messages
• One can tell real–life stories about real-life people
• Improvement of telecommunications in SA means a lot more people have access to telephones
• It is a fast growing communications genre
• DJ /Talkshow hosts can be very influential

The project aims are to build the capacity of radio stations to discuss priority health and development issues.