Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Somali Youth Speaks: Formative Findings from Somalia's Regions

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"Formative research highlighted the shared concerns of Somalia’s youth and their aspirations for the future to inform the production of an interactive drama and radio phone-in."

The goal of this formative research was to inform the production of Somali radio drama Maalmo Dhaama Manta (A Better Life than Today). This weekly youth-driven Somali-language programme "is linked to a discussion programme to help young people talk about these issues as well as some of the opportunities in front of them....[The Somalia Stability Fund contracted BBC Media Action] to support the development of an audience responsive media sector across Somalia - and to contribute to an understanding of citizenship and identity, particularly amongst youth, through drama programming. A large component of this project is capacity strengthening of partner radio stations to bring youth issues into their programming - as well as building their skills in audience responsive programming." 

In August 2014, 18 focus group discussions with urban and rural Somali youth and 9 in-depth interviews of youth leaders and media experts were held. The youth radio project focuses on the largest segment of Somalia's population, as well as the age range most margnialised and excluded from decisionmaking. While Somalia undergoes significant change, it was felt that the youth [population could be engaged through "increas[ing] awareness and knowledge of social and community issues affecting youth, with a view to promoting tolerance of diversity and coexistence."

Key findings include the following: 

  • "Participants described Somali youth as being ...in an ideal position to contribute to the current and future development of their country.
  • ...[Y]outh feel frustrated...by elders who perceive them to be inexperienced
  • ...[Youth commonalities include] the Muslim religion, Somali language, tradition and oral culture, and social values and characteristics.
  • Common concerns...include lack of access to, and poor quality, of education, unemployment, health, illegal migration (‘jumping to the ocean’) and lack of opportunities to participate in politics and governance. Insecurity and conflict was a key concern in South Central Somalia but less so elsewhere. Females were particularly concerned about rape and its physical, psychological and social consequences.
  • Youth were critical of the media, saying that standards of media professionalism are low and that youth issues are not sufficiently tackled.
  • Participants said that ideal programmes for youth should be participatory, interactive, cover youth issues, involve specialists and experts, be creative, entertaining, showcase the commonalities of youth across regions, have a broad international scope and be long-lasting with a sustainable impact."

The researchers conclude that media can empower Somali youth, especially using role models and stories of success. It recommends "establishing social networks and platforms through which youth across Somalia can exchange views and ideas, collaborate and motivate each other to act together to make a difference. Importantly, Somali media should take responsibility for bringing pressing social issues and, in particular, the key problems youth are coping with to the forefront of public and government agendas in Somalia."

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