Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Shaping a Strategy to Introduce HPV Vaccines in Uganda

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PATH

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Summary

This 25-page document presents results from formative research from PATH's HPV Vaccines: Evidence for Impact project in Uganda. PATH is working with ministries of health and other country partners to develop strategies for introducing vaccines against human papillomavirus (HPV), the primary cause of cervical cancer. According to the report, effort is required to prepare health systems and communities to accept and embrace any new health technology, including new vaccines. The formative research sought to identify the health systems and policy context that will affect HPV vaccine introduction, as well as beliefs, values, attitudes, knowledge, and behaviours related to cervical cancer, HPV, and vaccination. Overall, PATH found that people in diverse contexts are supportive of action to address cervical cancer, in spite of concerns and obstacles that will need to be addressed.

While cancer is widely understood as a serious and often fatal disease, knowledge and awareness of cervical cancer are limited, even among health workers. Although approximately half of all adult respondents said they had heard of cervical cancer, when asked directly what it was, almost none could provide more information when encouraged to elaborate further. Some health workers could list common risk factors for cervical cancer, and a few knew of strategies to detect cervical cancer early. Most reported that there are inadequate facilities for screening and treatment. Overall, outside of trained health staff, there was little or no awareness of the ability to detect cervical cancer early through screening. There is a general perception that cervical cancer is sexually related. Respondents correctly noted that early sexual debut and presence of an sexually transmitted infection (STI) might increase the risk of developing cervical cancer. However, almost no one in the study mentioned HPV as the primary cause of cervical cancer, leading to widespread speculation as to how women become sick with this disease.

Across districts, children (both in and out of school), parents, community leaders, and national leaders, have a good understanding of vaccination and its benefits, perceiving it to be for disease prevention and protection. Yet, in spite of an overall positive attitude toward vaccination, both children and adults reported fears regarding vaccination. Children in particular expressed concerns about side effects of vaccines, with an emphasis on pain, swelling, and bleeding. Most gynaecologists interviewed were aware of the HPV vaccine and wanted more information. In every district and at the national level, however, most respondents had not heard of the HPV vaccine. When given basic background information by the researchers on the vaccine's intended age group, doses, and schedule, most participants were positive about the vaccine. The need and desire for more information was universally expressed across all groups of study subjects.

Along with vaccine delivery strategies, communication and advocacy strategies tested in Uganda's demonstration project include the following elements, developed from the results of the formative research:

Uganda's HPV vaccine communications strategy: key elements

  • Disseminate accurate information to address currently low levels of knowledge about cervical cancer, HPV, and the HPV vaccine, using local terms and languages.
  • Develop messages that build on positive perceptions of vaccination and recent successes in reducing the burden of common childhood diseases.
  • Raise awareness about vaccination safety measures, including training health workers to administer the vaccine and manage side effects at schools and other sites.
  • Promote understanding that the HPV vaccine has been proven safe and effective in extensive, international clinical trials and is already being provided in many countries.
  • Publicise endorsement of HPV vaccination by the Uganda Ministry of Health, health workers, education officials, and other national, district, and community leaders.
  • Reach out to "decision-makers" at all levels, as everyone from children to national political leaders may play a role in deciding whether a child is vaccinated.

The need for an advocacy strategy to inform and mobilise policymakers was reinforced time and again in interviews. To inform this strategy, researchers talked with national, district-level, and local political and programme leaders regarding the role that policy plays in the introduction of a new health technology, and what specific actions would enable policy development in the case of HPV vaccination. Policymakers emphasised that scientific evidence on a number of factors would influence their decision whether to support HPV vaccination. In particular, they noted that the policy development process generally begins with an assessment of the disease burden, establishing the need for a health intervention. One policymaker noted that more information and education is still needed regarding cervical cancer disease burden.

Uganda's HPV vaccine advocacy strategy: key elements

  • Develop policy guidelines that set national standards for HPV vaccination and integrate these into an existing policy.
  • Partner with the Ministry of Health to generate momentum and leadership from other key ministries and stakeholders at the national level.
  • Engage and mobilise district officials and others responsible for implementation.
  • Make information available to policymakers - including through the media - on the seriousness of cervical cancer, the vaccine's properties, usefulness, cost, and potential economic benefits.
  • Explain how HPV vaccination is consistent with Uganda's health priorities.

The report concludes that vaccine can protect young adolescent girls against infection, but screening is still needed for women who have already been infected with HPV, so precancerous lesions can be detected and treated before cervical cancer develops. Simple and affordable approaches to screening and treatment of precancerous disease are available and feasible to implement in developing countries. Funding and political will are needed, however, to develop and implement comprehensive national cervical cancer programmes and strategies.

Click here to download the Executive Summary.

Source

PATH website on July 29 2012.