SBCC Implementation Kit (I-Kit) to Support Faith-Based Organization Breastfeeding Interventions

"This I-Kit introduces users to the building blocks for a social and behavior change communication (SBCC) strategy for breastfeeding. It links the SBCC strategy development to faith-based organizations (FBOs) assets such as religious leaders and religious texts. It includes basic information about breastfeeding and the role of FBOs, religious leaders and faith communications in improving child survival."

From the Health Communication Capacity Collaborative (HC3), this group of materials and strategies combines activities to help users develop an SBCC strategy for FBOs and other organisations to use in promoting breastfeeding, using a step-by-step method from context to sample sermons and religious texts to monitoring and evaluation guidance.

Its use may include and extend beyond FBOs to programme managers, designers, and implementers who work (or want to work) in child survival or maternal, newborn, and child health (MNCH) in governmental and non-governmental organisations (NGO). It is intended for users in low-resource settings.

It contains a "Program Guide" to introduce users to the building blocks for developing an SBCC strategy for breastfeeding, including:

• Introduction: Context for developing a breastfeeding SBCC strategy, as well as basic information about breastfeeding and the role of FBOs, religious leaders, and faith communities in improving child survival. For example, religious leaders can promote: the establishment of breastfeeding support groups among mothers, influence families and husbands to be supportive, create space for breastfeeding at services and events, and work with community influencers, such as male leaders and "mothers of the church" to speak with young people and young families, in particular.
• I-Kit: Structure and guidance explaining concepts and steps in developing an SBCC strategy and providing an example of the completed steps using global-level data.
• Appendices: 
• Appendix A has SBCC templates.
• Appendix B has additional information on breastfeeding basics.
• Appendix C provides sample questions for conducting a situational analysis.
• Appendix D provides additional sample messages for promoting optimal breastfeeding.

"Each step of a six-step process includes activities to help users develop all of the elements of a well-planned SBCC strategy. The six steps and the estimated time for completing them are outlined below. The estimated timeframes will help you plan your strategy development.

• Step 1. Define a Vision ½ day
• Step 2. Analyze the Situation 2 weeks
• Step 3. Analyze the Audience 3 weeks
• Step 4. Define a Message Strategy 2 weeks
• Step 5. Determine Activities and Interventions 2 weeks
• Step 6. Plan for Monitoring and Evaluation 2 weeks"