Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sawa Sawa - Facilitator Guides on Positive Prevention and Community Dialogues to Reduce Stigma

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These two materials have been produced for Sawa Sawa, an HIV programme being implemented by the Health Communication Capacity Collaborative (HC3) in the Sofala Province of Mozambique. The programme, which runs from January 2017 - December 2017, seeks to reduce stigma in communities in order to improve health seeking behaviours for HIV services, particularly among men. One of the ways it achieves this is through community dialogues. In addition, the programme runs Positive Prevention groups for people living with HIV (PLHIV), which are designed to teach clients about the difference between CD4 and viral load and the importance of viral suppression, as well as provide a supporting environment for PLHIV.

The programme has produced the following guides to support these two activities:

Sawa Sawa: A Community Dialogue Manual to Reduce Stigma

The goal of this manual is to reduce community-level stigma and in doing so improve HIV testing, treatment initiation, and adherence outcomes among men in particular. Facilitators should use this guide for small group discussions with community members to engage them in dialogue to address social norms, dispel myths and fears related to PLHIV, and develop plans to reduce stigma within their communities. A consistent message is woven throughout the small group sessions in the manual to remind participants that they are all “sawa sawa” (equal). It includes the following sessions:

  • Session 1 - Introduction to Sawa Sawa Community Dialogues
  • Session 2 - Stigma in Communities
  • Session 3 - Testing for HIV and Living with our Status
  • Session 4 - Disclosure and Discordance
  • Session 5 - Importance of Treatment and Living Healthy with HIV
  • Session 6 - Continuing Sawa Sawa in Your Community

Sawa Sawa Positive Prevention

This is an educational tool to promote living a healthy life with HIV and to provide support to men who have been diagnosed HIV positive. The tool contains the following sections:

  • Session 1: Introduction and Men’s Health
  • Session 2: Disclosure and Discordance
  • Session 3: Feeling good
  • Session 4: Lifelong Antiretroviral Treatment (ART)
  • Session 5: Living Positively
  • Session 6: Dealing with Stigma
Publication Date
Languages

English

Number of Pages

67 (“Sawa Sawa: A Community Dialogue Manual to Reduce Stigma”); 45 ("Sawa Sawa Positive Prevention")

Source

HC3 website and email received from Hannah Kirschner at HC3 on October 23 2017.