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Media development action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Reaching Youth Worldwide: Part II - Key Youth Programmes

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Summary

Six Approaches


The seven programmes described in Part II highlight six different approaches implemented by JHU/PCS that are proven effective in reaching youth, making them aware of a particular issue, and changing their behavior positively toward that issue.

Work with Youth to Design the Programme

1 Kenya

2 Zambia

Appeal to Youth with Friendly Centers and Services

3 Zimbabwe

Engage Multiple Audiences with One Programme

4 Nicaragua

Use Hotlines

5 Peru

Entertain to Educate

6 Uganda

Involve and Teach Youth Through Technology

7 Peru