Rádio Yandê

Rádio Yandê's communication plan is based on the understanding that collaboration between different ethnic and cultural groups is important for them to be valued. Yandê is meant to be "our radio, for 'you' and all [of] 'us', as the saying goes, everything we do together gets better." The goal is to foster the emergence of an indigenous ethnomedia through communication via media convergence. Organisers say: "We are certain that a convergence of media is possible, even in the most remote villages and indigenous communities, and that this is an important form of cultural enhancement and maintenance....We aim to spread the indigenous culture through the traditional perspective, but adding the speed and reach of technology and the internet." By encouraging new "indigenous correspondents" in Brazil, the idea is that a much stronger collaborative form of communication can be built, compared to traditional radio and TV media.

In addition to indigenous songs, the station provides educational and informative programmes that bring to the public some of the world's indigenous reality. The station's programming is online 24 hours per day and features diverse content, songs, interviews, poetry, testimonials, messages, and debates. Some of the programmes include:

• Roda de Prosa - debates on indigenous issues.
• Comunica Parente - audios sent to the newsroom with complaints, songs, messages, poetry, stories, or testimonials.
• Programa de Índio - an initiative to open spaces through radio for the thought, history, struggle, and culture of Brazilian indigenous peoples that was conducted between 1985 and 1991 by the Núcleo de Cultura Indígena and presented by Ailton Krenak and other indigenous leaders.
• Radio Servindi - Indigenous Information Round - news and interviews shared by the SERVIND agency.
• Indian & Cowboy - an independent indigenous media company that creates, produces, and publishes Indigenous media projects across multiple platforms on the internet and for broadcast media. Its roots are in the intersection between digital media art, podcasting, and indigenous storytelling. "We aim to disrupt, engage & empower. These are our stories."
• Radio Encuentros - the IWGIA free-content radio platform on different aspects of the situation of indigenous peoples.
• Noticias ONU [UN News] - a multimedia news service of the United Nations (UN) that reports on what is happening in the headquarters and in the agencies of the UN throughout the world.

Because the station's primary aim is to educate the masses about all things indigenous, content from its YouTube channel is primarily in Portuguese. Even so, some interviews are conducted in native languages before being translated by the station's reporters. This is shown in the video below, in which a young filmmaker from the Amazonian Kayapó tribe discusses his recent efforts to produce materials that highlight and help preserve his local culture and customs. In another interview, Radio Yandê talks with a healer from the Dessana tribe in the northern city of Manaus, getting his insights on the indigenous perspectives of religion, the differences between traditional medicine and modern medical practices, and the role the younger generation plays in the protection of indigenous culture.

Aside from collaborating with a network of indigenous Brazilian correspondents, Rádio Yandê also fosters relationships with indigenous-driven initiatives from abroad, including Canada's Indian & Cowboy media network, the Latin America-focused Rádio Encuentros, and the Colombian station Informativo Dachi Bedea.

Indigenous Culture

According to the news site Agência Brasil, more than 150 indigenous languages are spoken in Brazil - with Tikuna, Guarani Kaiowá, and Kaingang being the three with the largest number of speakers. It is predicted, however, that by 2030, up to 45-50 of these languages are likely to suffer from extinction.