Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Radio Biso na Biso ("Between Us")

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Launched in March 2009, Radio Biso na Biso (BNB) is a community radio station created to help bridge communication gaps between people living throughout the forest area of Congolaise Industrielle des Bois (CIB), and the company which manages it. The station, located in Congo-Brazzaville, is a collaborative effort between The Forest Trust (TFT), CIB, and partners, with additional financial support from the Foundation Chirac and World Bank Development Marketplace.
Communication Strategies

BNB was initiated to give communities a voice in the management of the forest alongside the Congolaise Industrielle du Bois, as well as support the sharing of local languages, cultural diversity, and education. The station broadcasts to the forest region of northern Congo, on 88FM, and works to raise awareness concerning the conservation of resources and also inform people about their rights, health issues, etc. Local community members as well as local and international guests, visit the station to discuss a wide range of issues. Organisers say that thanks to this radio villagers can transmit and present their cultures and traditions.

BNB broadcasts 150 hours per month with an average of 200 productions a month, including investigations, interviews, and music programmes. It is overseen by a local manager, an editorial committee, and a listening committee. Shows are produced and hosted by local populations, for example the Pygmies and the Bantus. They are either community-based reporters in the villages of the region, or hosts / presenters trained by the manager. The station has a broadcast radios of nearly 100kms, and its reach includes border towns in Cameroon and the Central African Republic.

Before the station opened, from September 2008 onwards, the radio's staff members collected sound bites and recordings from the local communities. Content collected and produced by local communities includes stories, reports, portraits, educational programmes on health and hygiene, AIDS awareness, environmental issues, natural resource management, and local music promotion.

Three "trainee" broadcasters were subsequently appointed and trained in the theory and practice of running the radio. Station members are also expected to play an instrumental role in visiting the forest areas, and interacting with people to gather radio content. In order to enable poor and isolated communities to listen to the radio, TFT and its partners have distributed FM and solar dynamo radios to many communities.

In future, Biso na Biso intends to introduce radio dramas. To do this, organisers say the radio hosts will be working with local actors on topics related to the preservation of protected animals and the fight against poaching.

Development Issues

Rural development, Forest management

Key Points

The Forest Trust was founded in 1999 by six companies trading in garden furniture to help them secure wood from legal and well-managed forests. Since then, their member base has grown to 80 global retailers and manufacturers and TFT projects have expanded to impact 8.5 million hectares of land. They have also established groups for leather and shoe trading, cotton, palm oil and paper.

Partners

Congolaise Industrielle des Bois (CIB), The Forest Trust (TFT), Foundation Chirac, and World Bank Development Marketplace.