Media
Media development action with informed and engaged societies
Media
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Project Objectives and Impact Evaluation Indicators - Development Through Radio (DTR) Radio Listening Clubs, Zambia: Impact Evaluation Report

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Date
Summary
 
Project Objectives
Impact Evaluation Indicators (and source of info)
ONE
Enable clubs to bring development to their communities:

  • material benefits for clubs and communities
  • social benefits

  1. Material benefits
  2. Capacity to access benefits
  3. Information gained and shared in community
  4. Innovative local solutions to problems
  5. Changes in social relations

TWO
Empowerment of women:

  • Domestically
  • In project communities
  • Politically
  • Impact on national audience

  1. Confidence that they can achieve things
  2. Developed community spirit (content of programmes)
  3. Seeking and getting information
  4. Debating issues
  5. Developed skills in moderating debates and presenting arguments
  6. Respect and being listened to at home and in community
  7. Speaking in public
  8. Awareness of and demanding political rights
  9. Development agencies seek out clubs

THREE
Getting voices of rural women heard and influential in national development discourse

  1. Size and spread of audience
  2. Audience recall of topics
  3. Advertisers like the programme slot
  4. Rural women feel they have power to expose failures
  5. Politicians recognise power of women's clubs and radio programmes
  6. Ease of getting responses
  7. NGOs respond, have more information about rural women's needs
  8. ZNBC's commitment to expanding project
  9. Wider media coverage of issues (eg Mail and radio coverage of the Country Services story)
  10. Comments on programme heard in Lusaka

FOUR
Stimulating debate

  • Within clubs
  • At home and in communities
  • In development agencies
  • political

Reports and anecdotes, references etc



The indicators were developed by the evaluator and staff of Panos Southern Africa, as part of a staff development workshop on Monitoring and Evaluation.