Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Prevention, Care and Treatment Work: Making Good on Lessons Learned

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Summary

Eugene McCray, Director of the Global AIDS Program of the Centers for Disease Control and Prevention, gave a power point presentation as part of a panel that showed evidence suggesting that risk behaviors and HIV prevalence are decreasing in certain populations. This session presented factors contributing to this change.


The presentation started out with components that support the viewpoint that "prevention works." They include:

  • HIV counseling and testing
  • STD treatment and counseling
  • Screening the blood supply
  • Basic information and education campaigns
  • Youth and school-based education
  • Condom availability and social marketing
  • Sentinel surveillance
  • Targeting those at increased risk
  • Clean needle availability
  • Treatment to prevent vertical transmission
  • Positive policy environments

Dr. McCray provided a number of examples to illustrate how prevention can work. He spoke of: the development of Thailand's national policy on Prevention of Mother-to-Child Transmission (PMTCT) and behaviour change communications in Cote d' Ivoire & the results. He gave an example of how "treatment works" from a UNAIDS' HIV drug access initiative and also described the Center for Disease Control's Global AIDS Program and its prevention services.


Click here for the power point presentation.