Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Published 22 years ago
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Prevention activities dealing with behaviour change for people who are at risk - Uganda

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This is a project by the Ugandan Rural Health Care foundation aimed at improving health status in the rural communities of Uganda.The project focuses on HIV/AIDS. The organisers said there was a need for a community awareness programme and they decided to move from home to home and schools, gathering people in public places for communication behavior change talks and seminars.
Communication Strategies
Drama and film shows were used to educate about HIV/AIDS prevention and how dangerous its effects are. After getting people's minds ready to learn about HIV/AIDS, the programme engaged in counseling participants and informing them more about how to protect their lives, family and friends. The project works through Voluntary Counseling and Testing (VCT).
Development Issues
HIV/AIDS, Health
Key Points
The organisers believe many people have changed their bad behaviour to good behaviours through this communication system of film shows and drama songs.About 40 people that participated in the activities were tested and were from the Bageza sub county Mubende District.
Partners

AIDS/HIV Integrated Mode (AIM ), USAID, The District HIV/AIDS committee Mubende District.

Sources

Walusimbi Willy sent an e-mail to The Communication Initiative on September 25, 2003