Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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A Presentation by L 'association Planète des Jeunes

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as presented at the VIII International Communication for Development Roundtable, Managua, Nicaragua

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Building African Citizens


Objectives


  • Share information about an innovative project that is reaching youth in Africa
  • Identify possible strategic partnerships to help in the area of communication



Our origins:


  • 1993: Request from MOFA Bayard-Presse,UNICEF and CCFD create an association (loi 1901) the objective of which is to develop reading habits among African Youth.
  • The magazine should:
    • Develop freedom of thought,
    • Talk about the pride of being an African,
    • Insert itself on the marketplace of paid magazines.
  • 1998: Planete Enfants is launched



So were born our two magazines





Planete Enfants

A magazine to help youth succeed at home and in schools (7-13 years)





Planete Jeunes

The first magazine for 14-20 year olds



Sales have grown steadily


Planete Jeunes:

55 000 copies sold by issue


Planete Enfant:

25 000 copies sold by issue



Widening Readership


Each PJ magazine read by 17 people. 1 million readers for each issue.


Each PE read by 15 people. 300000 readers for each issue.


5 FACTORS OF SUCCESS


  1. INTERACTIVITY
  2. ENGAGING
  3. WHAT IS NEEDED IN TERMS OF DISTRACTION
  4. BALANCE
  5. PRESENCE IN THE FIELD



1. INTERACTIVITY


  • READERS Feel they are present in the magazine.
  • They have created their own clubs that they manage on their own...






2. Committment


Awareness and Mobilization:

  • Environnement
  • Child Soldiers
  • Child Rights
  • Sustainable Development



3. Entertaining...




Planète Jeunes et Planète Enfants know how to keep up with current fads, subjects of discussuion for youth and young peoples preoccupations.





4. Balance


  • A good mix of education and entertainment
  • Based on 30 years of experience in young peoples press
  • Bayard Presse

    (More than 5 million readers through 40 publications)






5. Present in the Field





  • Reps in 14 countries
  • Commercial reps
  • National supplements



The different roles of Planète Jeunes et Planète Enfants


  1. Public Service
  2. Public Health
  3. Advantages of the Written Message
  4. Unique roles for PJ


1. Public Service


  • Developing reading habits and post illiteracy
  • Working on the environment
  • Defending children's rights
  • Developing civic behaviour






Livret pédagogique Planète Enfants destinés aux enseignants


2. Public Health


  • HIV AIDS
  • Nutrition
  • Hygiene
  • Puberty
  • Malaria
  • Vaccination
  • Etc.



3. Advantages of the Written Message


  • Permanent
  • Easy to exchange, duplicate, and comment
  • Encourages freedom to think and to interpret.






4. Unique Roles


Planète Jeunes et Planète Enfants are the only Pan African magazines for their target audiences.





What we bring


  • TA in developing creative supplements that are adapted to your theme and your audience.
  • A possibility to mobilize youth (beyond the traditional readership of the magazine.)
  • savoir-faire in developing youth oriented magazine and content.
  • Local contacts.



Partnerships:




Study on young peoples attitudes funded through the World Bank


Taking materials from PJ and putting it into school text books


Targeting youth in Africa, by multinationals through advertising campaigns


Thematic Supplements (UNAIDS, UNICEF, World Bank, UN Drug Control Agencu, USAI, etc.)

  • 1995 Numéro "spécial sida" avec l'UNICEF: Diffusion panafricaine, Planète Jeunes N°14 (avril-mai 95).
  • 1998 Supplément "Biennale de la photographie" à Bamako avec la Mission française de coopération et d'action culturelle : Diffusion malienne, Planète Jeunes N°36 (décembre 1998-janvier 1999).
  • 1999 Supplément "spécial drogue" avec le PNUCID (Programme des Nations Unies pour le Contrôle International des Drogues) : Diffusion panafricaine, Planète Jeunes N°39 (juin-juillet 1999).
  • 99/00 Enquête "Les jeunes africains de l'an 2000" avec le concours du Ministère des Affaires étrangères et de la Banque Mondiale.
  • Supplément "spécial sida" avec l'ONUSIDA : Diffusion panafricaine, Planète Jeunes N°42 (décembre 1999-janvier 2000).
  • 00/01 Bande Dessinée de prévention, santé de la reproduction et sida avec l'USAID : Diffusion : Cameroun, Togo, Côte d'Ivoire et Burkina Faso, Planète Jeunes du N°46 au numéro 51.



Open to public and private sector partnerships


UN Drug Control Agency

UNICEF

Banque Mondiale

ONUSIDA

USAID/SFPS


... You?