Media development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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The Oriade Initiative

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Since 1995, an NGO in Nigeria, the Centre for Health Sciences Training, Research and Development (CHESTRAD) International has advocated for local development based on the principles supported by national development objectives and policies, the World Bank, WHO and strategies identified by UNISA (Dare 1998a; 1998b; 1998c; Dare, Gibril, 1998). As a part of this process, a community based operations research project for poverty alleviation and sustainable development through health reform, the Oriade initiative, was implemented.
Communication Strategies

The Oriade initiative presents co-financing and co-management based on adaptation of exiting local practice as adaptable and feasible strategies for sustainable development at the local levels with active participation of the local community and its partners. Its broad goals are to implement comprehensive people-centered poverty alleviation programs with health as its focal and entry point. Drawing on the Alma Ata declaration for primary health care and activities of the Bamako Initiative, it seeks to build the capacity of local communities to assess their own health priorities, identify solutions to them, implement these solutions and monitor the impact on pre-defined health and development outcomes.

Development Issues

Economic development, Health.

Key Points

The overall vision of the initiative is to promote sustainable development through people-centered comprehensive poverty alleviation programs implemented by self-reliant local communities via co-management and co-financing plans. Furthermore, it fosters the establishment of participatory styles of development planning at local levels with active engagement of local communities in planning, implementation, financing, monitoring and evaluation of local development efforts.

Sources

"The Oriade Experiment: Experiences and Lessons Learned from South West Nigeria" (17pp; 218 kB) from the AFRO-Nets website (click "AFRO-NETS related Documents")