Media development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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A new Nigeria begins with me

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Author: Abosede Olowoyeye, February 14 2014 - It was a typical Sunday morning. I was in the car driving to church and happily humming a tune to myself. But then, as I took a turn off the highway, I found the road ahead blocked - cordoned off for some high-level government official to pass.

Now road blocks and traffic jams are hardly rare in Abuja. For a church service, the road will be blocked. For Friday Jumat prayers, traffic comes to a standstill. And roads are often closed near police stations, banks, hotels and shopping malls.

As I sat behind my wheel, my reaction felt very familiar: a momentary surge of anger quickly replaced by helpless resignation. And it was only then that I suddenly recognised it was a reaction I had witnessed elsewhere - while conducting research on governance issues for BBC Media Action.

State of helplessness

Our research team was trying to find out why the Nigerian authorities appear to lack accountability and also why people don't question their leaders and administrations.

When we first started speaking to people about this issue in 2010, it seemed we were hitting the same wall over and over again. People kept on telling us things like, "I cannot talk [because] they will not listen." Law enforcement agencies, meanwhile, would tell us, "It’s beyond our jurisdiction".  And community leaders would blame someone else for the lack of basic services.

We kept on witnessing what we've come to call the "blame game" or a "state of helplessness" at every level of society.

In late 2011, our research identified how detached people felt from the governance process and how unlikely it was for them to consider themselves agents of change. Most people claimed there was nothing they could do to address issues within the country other than to pray.

The 'ordinary citizen' 

But as I noticed my own feeling of helplessness in the traffic jam, I asked myself, don't we all have a role in making Nigeria better?

The answer to that question lies in the research we conducted in May 2012 during which citizens talked about participation in civic activities and governance processes as being the responsibility of everyone, including the 'ordinary citizen'.

While talking to people in one to one interviews and focus group discussions, we heard that citizens are afraid to challenge the government - perhaps an inevitable effect of decades of military rule.

Responsibilities

Thankfully, the situation is not entirely hopeless. Our radio programmes Talk Your Own – Make Naija Better (Make Nigeria Better) and Story Story focus on increasing citizens’ participation in the governance process.

And our research has identified subtle changes in how citizens perceive their responsibilities after they've listened to the programmes.

In a recent study one listener told us, "Since I have been listening to Talk Your Own I think that people should find a way that they can help Nigeria and make Nigeria once again a better place." 

Through interviews, radio packages and on-air discussions, Talk Your Own explores ways people can participate in governance decisions on issues such as education, electricity, water supplies and roads - informing people, for example, how they can write public petitions or protest legally.

The show has also started to bring people and their leaders together for face-to-face conversations in Town Hall meetings, where citizens can publicly call the authorities to account and leaders can personally respond.

At the first town hall meeting, the topic of debate was youth unemployment, which currently stands at 54% in Nigeria. An invited audience of roughly 60 people asked four panellists tough questions about what they were doing to tackle it.  

In this way, our team is tackling that familiar sense of helplessness and resignation that I felt that Sunday morning.

And I, for one, am determined to talk my own and make Naija better. 
 
Click here to access this BBC Media Action blog and related links on their work in Nigeria.
Image credit: BBC Media Action

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk