Media
Media development action with informed and engaged societies
Media
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Media Training - Egypt

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Training is provided to journalists so that they can report the sensitive issues related to HIV/AIDS without perpetuating stereotypes and prejudices. The objectives were to inform media about the basic facts of HIV/AIDS, to sensitise the journalists to their roles in the education of the public, and to create better co-operation between the media, Ministry of Health, NGO's and UNICEF on the issues of HIV/AIDS
Communication Strategies

A series of two-day workshops were provided. Participants included newspaper editors, authors, television directors and presenters. Role playing was used to decrease public stigmatism about HIV/AIDS. The media were shown to have a crucial role in creating public opinion and providing public education about HIV/AIDS
Development Issues

HIV/AIDS, journalists; news organisations
Key Points

Dealing with sensitive issues must be dealt with in an open manner to educate the public, and this is very difficult in Egypt even though there is increasing concern about sexual health in this area. It is difficult for journalists to report on these issues, even though they are very important. This initiative assisted them to focus on effective strategies and reporting techniques to overcome those problems.
Partners



UNICEF, National AIDS Control Program

Sources

Draft Health Communication Materials UNICEF: 1996